I know what people want to read because I write. I know what works because I publish and iterate, publish and iterate. I know what resonates because I work hard to share who I am as a person, human to human, through my writing. And I know how to get exposure because I take the time to learn what it is people want to read—and why.
I was deciding whether this venture was worth committing to another year of 70+ hour weeks. I need a higher level of certainty than investors do because my time is more valuable to me than their money is to them. Investors place bets in a portfolio of companies, but I only have one life.
For those of us who spent the past decade making a billion dollar open source software company however, there is nothing free or spare time about working in the open. And the benefits and consequences of working in the open are clear: your reputation is yours and is portable between companies. Github is a social network where your social capital, created by your commits and contribution to the global conversation in whatever technology you are working, is yours — not tied to the company you happen to be working at temporarily.