Content Creators: The Perfect Use-Case for 0Chain & 0box

As BetaNet continues to progress, we will soon see the debut of 0Box, and community members are anxious to finally test out a big piece of the long-awaited technology. While we are all excited, it is important to consider some of the possible clients that 0Chain can target. At the launch, 0Box will file storage, file sharing, and anonymous sharing. One of the most promising components of the 0Chain protocol is data monetization. This opens the door to endless possibilities for working alongside artists, musicians, and other creative-content producers. Currently, the internet can be a lucrative place for those that create and publish content, but it also comes at a price.

Photographers

Photographers throughout the world face problems of accessibility, security, and expenditure when using cloud-based storage services. According to an article posted by Instagram user @itsbigben, cloud services can lack dependability and have insane costs.

• Accessibility: Photographers need to have quick access to their photos. They prefer to store their files in RAW format but as a result, they have to download RAW files before editing them and sending them to client. It is also possible to lose access to your data with cheaper cloud storage platforms.
• Security: Mass data storage doesn’t have security and peace of mind like other systems that are required for professionals. It can be extremely expensive to obtain storage solutions that safely secure their content, so why not just use hard drives?
• Expenditure: Photographers create massive amounts of data. According to the article above, the full-time photographer captured more than 8TB of data in 2018 and is on pace for 12TB in 2019. Meanwhile, he could spend around $1,200 per year on Dropbox Business Advanced which runs at a price $99.99/month.
• 0Chain Solution: One possibility is that 0Box could be integrated as an extension of device storage which would allow photographers to edit their pictures through their preferred software. This would allow photographers to edit their work without the constant download/upload issues. 0Chain has secure storage that ensures photographers that their content is safe and truly theirs. Additionally, 0Chain has the option to stake ZCN tokens to pay for storage, which can help eliminate storage costs. Not only can it decrease expenses, the network allows for data monetization so that photographers could actively earn ZCN from their pictures via downloads.

Video Producers

Video producers spend countless hours when preparing and producing their videos as well as marketing. Often times, they are limited to a handful of websites and platforms to show their creations.

• YouTube is clearly the gold standard in today’s world when it comes to video hosting. While there are a few stories out there about content creators becoming millionaires, this is far from the norm. That is not to say that 0Chain will make every content creator who hosts on 0Chain a millionaire, but it could certainly provide a much more fair compensation to those who produce content. In the current video platforms, content views do not necessarily equate to revenue. Revenue is generated based on ad views and ad clicks. This all depends on the ad itself including the quality and length of ads. So why does Youtube get to dictate how much you make off of your content?
• 0Chain solution: content creators are allowed to choose their price for viewing and/or downloading their product. Creators should have the say in the value of their products and not be held at the mercy of streaming services like YouTube to determine their value. With the rise of E-Sports, 0Chain could provide an alternative to Twitch by hosting a dApp on its network.

Musicians

Musicians also face many issues when it comes to online streaming services. The average American spends 32 hours per week listening to music, and many of these hours are via streaming services. While other options exist such as a CDs, purchased digital files, and radio play, streaming services like Apple Music, Spotify, and Prime Music dominate the scene.

• For the sake of this topic, we will use Spotify as the primary streaming service. Currently, Spotify pays out between $0.006 to $0.0084 per stream to the holder of the music rights. This means that these funds can be divided between record label, producers, artists and songwriters.
• Per 1 million streams, Spotify averages about a $7,000 payout to be divided between all these entities. Meanwhile, Pandora music pays $1650 per million streams.
• Many artists rely on live shows and merchandise for the majority of their income while sacrificing music streams profits. These profits are often distributed heavily to the record labels.
• 0Chain Solution: Like the previously mentioned sections, artists could utilize the 0ChainNet to store their music and monetize their content for streaming and downloads. Who is to say that artists should not profit from their hard work and musical talents? These artists often spend countless hours practicing, writing, and perfecting their sound. In turn, they should be rewarded fairly. By using the data monetization feature, artists could profit from downloads. Meanwhile, a dApp could be built upon the network for a music streaming service that would enable similar features to those that exist via Spotify and Apple Music.

While these are some common issues that content creators face, it will be important for 0Chain to leverage their technology and platform to bring these users to their network. There are many advantages of using a blockchain including safe storage, instantaneous transactions, monetizing data, and data encryption. These would allow artists to share their work while ensuring they are getting paid for their work without being manipulated by large companies. By offering secure storage and monetization for valuable content, 0Chain is able to reshape the creative-content market that has taken the internet by store and enable creators the opportunity to be paid for their work.