Build your own brand based on your SNS influence

According to Wikipeida, branding is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. Many companies are beginning to understand that there is often little to differentiate between products in the 21st century. Branding remains the last bastion for differentiation.

I have worked in led display industry for more than 5 years, there were more than 200 led display companies in Shenzhen alone at the peak of the industry. The main reason for this phenomenon is that led display is a downstream industry and most companies only undertake the assembly work so there’s little difference between products of two brands.

It’s not so uncommon for many other industries, 3C, clothing, cosmetics, automotive etc. The components are alomost the same, and the manufacturing engineering is similiar, maybe the only difference is the appearance besides the brand logo.

In my opinion, brand campaigns can be very inefficient if we look from the angle of economics, a welfare loss which is difficult to measure is caused because the branding cost are passed on the consumers. For example, a shampoo brand seek a football athlete endorsement, then the cost charged to sales expense in terms of accounting is usually flattened into the final selling price, there will be a welfare loss from the perspective of welfare economics.

We have seen a better brand communicating method in the field of digital marketing. The influencers are naturaly excellent product managers for most of them are experts in related areas and they can understand the followers well. So brand campaigns conducted by KOLs can be accurate and efficient. The biggest advantage is that the cost is much lower even with no cost if the promotion is very successful under ideal conditions because of the social network effects.

Maybe the needed products can be distributed to comsumers autimaticly is the absolute ideal situation but it’s almost impossible for the inevitable irrationality of human beings.

KOL SPACE is a influencer marketing platformaim to be the most trusted partner for influencers and manfucturers. They believe they can bring the creativity of influencers into full play based on the world class manufacturing capability in China. Of course, their greatest wish is to support the influencers to build their own brands and they act as a reliable cooperation partner.