TOP 10 growth hacks [case studies]

Best growth hacking examples and tactics for 2016

Growth hack #10

+367% boost in revenue

PopcornMetrics increased their revenue by 367% in 12 weeks.
 
This is what they did:
They focused on helping their churned free trial users become successful in achieving their goals by using their product: deep 1-on-1s, tweaking code, feeding useful info, spending hours on Skype — whatever it took.
 
After a while that un-scalable hustling turned into scalable texts, videos, tutorials, onboarding emails, FAQ section, etc., which boosted their conversions.

Source: http://blog.popcornmetrics.com/user-onboarding-can-double-your-conversion-rates/



Growth hack #9

How to increase your tips by 23%

In a study from the Journal of Applied Social Psychology, researchers found that waiters could increase their tips by 23 percent by returning to tables with a second set of mints.

There is one simple rule for making your customers adore you.
This rule is Only ONE word.

It says — Overdeliver.

Or as Larry Page from Google said:

The easiest way to deliver more than expected is to promise less.

Source: https://www.helpscout.net/blog/the-psychology-of-personalization-how-waiters-increased-tips-by-23-percent-without-changing-service/



Growth hack #8

+178% more repeat business

Researchers handed out loyalty cards at a car wash. The cards offered a stamp for every car wash the customer bought.
 
Half of the cards had spots for eight stamps, with a free car wash offered for collecting all eight. The other half had spots for ten stamps, but two of the spots came pre-stamped (oooooooo vs ooooooooXX).
 
The result?
The pre-stamped cards resulted in 178% more repeat business than the unstamped ones.

Source: https://www.shopify.com/blog/10747977-how-to-grow-your-ecommerce-business-without-new-customers

Growth hack #7

Little trick increased conversions by 26%

What is the first thing you need to get from your prospect to significantly increase their chance of being activated?

You need their email. This is the key to long lasting relations.

First — get their email. Everything else is later.

But, what if you need their name, surname, phone number, social profile, website, credit card data, or anything else that is super important to your specific case?

The answer for your specific case is: First — get their email. You can get the rest in the next step, or even later.

Why? The more fields, the lower the conversion rate.

Here is an example.

Noah Kagan`s submission form had four fields: Name, Email, URL, Revenue.
He decided to remove the “revenue” field altogether, leaving only three fields — Name, Email and URL.
This small change meant an improvement in his conversion rate of 26%.

Source: http://neilpatel.com/2015/06/25/15-quick-tips-to-persuade-visitors-to-subscribe-to-your-email-list/

Growth hack #6

2 headlines. 40% difference.

  1. “The simple test that increased our referrals”.
  2. “The simple test that increased our referrals by 30%”.

The second looks more promising. But by how much? +40%!
Data makes your headlines stronger.

Here is my favorite massive resource with all kinds of data for your tasty headlines: statista.com

Source: https://blog.bufferapp.com/how-and-why-to-write-persuasive-research-backed-content

Growth hack #5

10-second trick

The University of Alberta increased email subscribers by 500% using a pop up survey by Qualaroo that asked anyone who spent more than 10 seconds on the site: “You seem interested in UAlberta news. Would you like to sign up for the Daily News email?”

Source: http://nichehacks.com/increase-email-list/

Growth hack #4

A 300% increase in monthly sales leads

Gr8tFires — which makes wood-burning stoves and fireplaces — discovered that one of the biggest customer pain points is the cost of installation.

  1. They installed an exit popup (shows up when you are about to abandon the page).
  2. In the popup they offered an installation calculator for free in exchange for an email address.

Result: a 300% increase in monthly sales leads.

Source: http://www.matthewwoodward.co.uk/experiments/3-killer-exit-popup-case-studies/

Here are some tools for you to create exit popups:

My gift for you: an exclusive invitation to an invite-only community of growth-hackers. People from Microsoft, Adobe, Sony/PlayStation, Adobe, LinkedIn are among our subscribers: click here to activate your invitation »

Growth hack #3

Sales increased by 262%

The psychology behind human thought is designed in a way that it needs a reference point. Either you will provide it, or a human will choose one himself.

Economist.com had 2 subscriptions options:

  1. Web only version for $59
  2. “Print + Web” versions for $125

Only 32% bought the print and web version.

They changed their pricing.

They added a new reference point, “Print only” for the same price as “Print + Web”.

  1. Web only: $59
  2. Print only: $125
  3. “Print + Web”: $125

Now the “Print + Web” price seems much more tasty.

And here are the results:

The “print + web” sales increased by a significant 262%!

Source: http://unbounce.com/conversion-rate-optimization/made-up-product-increased-conversions/

Growth hack #2

1000% increase in sales

The general rule is that the fewer choices you have available, the better conversions are. This issue is known as analysis paralysis. More features, more services, more options, and more choices decreases your conversions.

A well-known study was conducted in a supermarket. A jam tasting kiosk was set up to offer different flavours to customers. The test compared the impact of varying the number of choices between 24 and 6.

Result: The kiosk with 6 flavours converted into customers at a 1000% higher rate than the one with 24 flavours.

Source: http://blog.getrooster.com/5-scientific-reasons-exit-popups-freaking-effective/

Growth hack #1

Lifetime Value increased by 20 times

Reducing prices to (try to) reduce churn is the worst thing you can do. If a customer is not finding value in your product, they’ll cancel even if it’s 50 cents per month.
 
Slidebean increased their prices by 4 times.
 
Results:
 1. Churn rate dropped down from 25% to 6,53% (x3,82).
 2. LTV increased from $22 to $444 (x20!).

Source: http://blog.slidebean.com/blog/startups/500-startups-pivot

Bonus #1 ;)

Boost your opt-ins by 70%

Fedora installed a SumoMe widget called “Welcome Mat” in 5 minutes and boosted their opt-ins by 70%.

  1. Set up SumoMe in 37 seconds. SumoMe is a free tool by Noah Kagan — a former growth hacker at Facebook & Mint.
  2. Open your site
  3. Click the crown
  4. Input your email and password
  5. Click “Sumo Store
  6. Click Welcome Mat
  7. Free (after a while “Free” turns into “Open”, click it)
  8. Click “Paused” to switch to “Active
  9. Click “Design” to set up your colors and texts.

Done. It took me 5 minutes.

Source: https://sumome.com/stories/welcome-mat-fedora

Bonus #2 (interesting fact) ;)

Bonus #3 (I know you love bonuses) ;)

A 349% increase in total lead inquiries

There is a hard way and an easy way of making people feel the need.

The hard way is to convince and push.
The easy way is to ask and help.

There was an interesting experiment related to this concept.
A study wanted to figure out what email tone would result in more lead inquiries.

  1. Selling tone”, which sounds like: “You are one step away from getting free access to something, here is our award winning product, you can quickly get something, try it now.”
  2. Helping tone”, which sounds like: “We`re just here to provide you with whatever assistance you need in reaching your goal.”

Results:
#2 saw a 349% increase in total lead inquiries.

Source: http://www.marketingexperiments.com/blog/analytics-testing/3-email-a-b-tests-firm-foundation.html

Bonus #4 — Ha ;)

Make your app worse and double your sales

Sometimes you need to look inside the product to determine why customers who tried it don’t want to pay the price. In this case, you need to find out what stops customers from buying. You can send the exact same question to your prospects who are churning. Ask: “What stops you from buying?” Or, you can discover how successful analogues work. Sometimes the reason may be very simple.

Here is an example:
A tool PC optimizer was running SUPER fast. It only took a few seconds to fix the registry and remove unwanted programs. It occurred to the team that the users might think the scan wasn’t doing much. After all, it was super fast! What could it possibly be doing? They tested the competitors’ products and noticed that their scans ran slow. So, they decided to slow down their scan too.

The results were jaw dropping; their conversions almost DOUBLED.

If you have competitors, you are lucky. You can discover what they do. They can save you a lot of time. That’s a good reason to love them :).

Source: http://thenextweb.com/insider/2015/07/25/how-i-went-from-0-to-8-figure-revenue-in-18-months/

Bonus #5 — OMG ;)

116% more sign-ups with credit cards

Talk to your prospects and customers constantly. If you asked them something and got answers, that does not mean it will work forever. The world is changing very fast. What questions are still left unanswered by your prospects?

CrazyEgg found that prospects had some doubts on the checkout page:

  1. They did not know why the service required their credit card for a free trial.
  2. They were scared that they would be charged.

Here is what they did:

  1. Showed the question “Why do you need my credit card for a free trial?” right on the checkout page with an answer: “To prevent multiple free trials for one person”.
  2. Added an explanation: “Nothing will be billed for 30 days. You can cancel at any time.”
  3. Added a list of companies that use their product
  4. Changed the Order Total from “$49 per month” to “$0 for 30 days” + “after 30 days: $49 per month.”

These modifications increased their free trial sign-ups with credit cards by 116%.

You can survey your prospects right on the checkout page to learn what’s on their mind. Online chats or survey widgets can help you with that.

Source: http://www.conversion-rate-experts.com/crazy-egg-case-study/

Bonus #6 — !!! ;)

A 474% conversion increase

How to about creating your own widget? Just add “Powered by [Your company]”. Or even replace it with your actual CTA “Get your [benefit]” and gain new users constantly for free.

For example, Gleam ran one test, that showed a 474% increase in conversions when they changed “Powered by” to an actual CTA.

Source: http://www.forbes.com/sites/sujanpatel/2015/05/06/how-to-use-the-powered-by-growth-hack-to-boost-conversions/

Bonus #7 — !?!?!? ;)

Want more growth hacks?

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Photo source: flickr.com

TOP 3 simple growth hacker marketing ideas on the internet, that you can put into practice right away


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Growth Hack #3

Copywriting tip to quadruple conversions

If readers feel like you’re trying to persuade them, they develop psychological reactance. Utilize “…but you are free”, “It’s up to you…”, “You can decide…” to emphasize their freedom to choose. In the original study, Guégen and Pascual asked people on the street to donate money. The researchers quadrupled the amount of compliance when they incorporated the phrase “…but you are free to accept or refuse.”

Source: nickkolenda.leadpages.co

Growth Hack #2

Make your app worse and double your sales

Our tool PC optimizer was running SUPER fast. It only took a few seconds to fix registry and remove unwanted programs. It occurred to us that the users might think the scan wasn’t doing much. After all it was super fast, what could it be possibly doing! We tested our competitors’ products and noticed that their scans ran slow. So we said to ourselves: “What the heck. Let’s test slowing down the scan!”
The results of our test were jaw dropping: our conversions almost DOUBLED.
Source: thenextweb.com

Growth Hack #1

Increase YouTube subscribers by 400%

Simply add “?sub_confirmation=1” at the end of your Youtube channel URL. For example: https://www.youtube.com/channel/UCRHQnN47mcRG7fFr-srUPbQ/feed?sub_confirmation=1 (works only on desktops)
Link all users from all your videos, website, tweets, blog to this URL. Everybody will see a popup “Confirm Channel Subscription”, which increases YouTube subscribers by 400%.

More growth hacks for FREE

GrowthHackingIdea.com is an invite-only community. It delivers one short, curated ‪‎growth hacking‬ idea a day to your email. Here is an exclusive invite link » for the community of Medium.

Next Story — How I reduced email unsubscribe rate by 19% (one small trick)
Currently Reading - How I reduced email unsubscribe rate by 19% (one small trick)

How I reduced email unsubscribe rate by 19% (one small trick)


How I reduced email unsubscribe rate by 19%


One growth hack a day to your email (invite-only): Get access »


My name is Aladdin. I am a founder of GrowthHackingIdea.com — an invite-only community of growth hackers. One short curated growth hacking idea a day to your email. Folks from companies like Microsoft, Salesforce, TechStars, Hubspot, Coca-Cola, Indiegogo, Disney, 500 startups, LinkedIn, Adobe are among our subscribers.

How everything started

The beginning of this story started from an email from one of my subscribers:

I was not thinking about it before, but as you can see, people just can click your “Unsubscribe” link accidentally.

One small trick

And I decided to test it by adding “another step in their”. Here is what people see after clicking “unsubscribe” in their email — a button which asks to confirm unsubscribing.

Results

After a couple of weeks I checked results by Mixpanel.

As you can see, conversion from clicking “unsubscribe” to “confirm unsubscribe” is 80.6%, which means 19,4% did not really want to unsubscribe.

And this is the average unsubscribe rate of the service:

It was pretty low and now it is even lower thanks to this trick, advised by the subscriber.

Beware

One small advice about optimizing unsubscribe rate. Please, do not try to hide your unsubscribe link. Otherwise people will simply mark your emails as “spam”. And by the end of the day all your emails to subscribers will end up in spam box. I’m sure you don’t want that.

One growth hacking idea a day for FREE

Want it? GrowthHackingIdea.com is an invite only community. It delivers one short curated growth hacking idea a day. Here is my gift for the community of Medium: an invitation link — http://bit.ly/1O4qav4

Like it?

Please upvote it on GrowthHackers.com

Next Story — Hey Steve
Currently Reading - Hey Steve

Hey Steve

Inspiring and smiling day to you

My name is Aladdin Shchaslyvyi. The surname is translated from Ukrainian as “Happy”. So I’m officially Happy Aladdin :). I’m a serial entrepreneur from 1999 and located now in Kiev, Ukraine.


One growth hack a day to your email (invite-only): Get access »


What’s the point?

Everything started when I was super hungry for growth for my SaaS startup. While developers were developing, I started to collect from all over the Internet interesting growth hacking frameworks, concepts, tactics and save them in the short form to a document. Usually it took me from 3 hours to couple of days to find one short growth hack valuable enough, that I would love to test it by myself. In about three months my document was 46 pages long.

Maybe you decide I’m crazy, but once I started to share these hacks with such people, hungry for growth, as me. A big part of me was against this decision, but my angel on the shoulder had won. So I created an invite-only mailing list, where I was sharing one growth hacking idea a day with all subscribers.

After 3 weeks from launch there were 1700 subscribers and retention rate >96%. In a week the service was featured on Product Hunt.

Product Hunt

If you visit Product Hunt -> “Growth Hacking” search results, you’ll see the service is a #1 in the list — “GrowthHackingIdea.com” — One growth hacking idea a day delivered to your email.

Viral

After that viral growth gained >3K new subscribers. People recommend the service and they recommend to others. Right now there are 10 generations of referrals.

A story about Steve :)

Once I found a new tasty growth hacking idea about super targeted ads on LinkedIn. And the idea hit my head. To try to reach you, Steve, in such an unexpected way — via targeted Ads to your colleagues and ask them to pass on this message. At least it’s going to be fun :). So all you are reading is how I implemented it in real. I have no clue will it work or not. Maybe you never read this. So this is a hypothesis and this is how I test it.

LinkedIn Growth Hack

Super targeted ads

First, I created two variations of ads.

Targeting

Second, I set the targeting:

  1. Country: United States
  2. Company: TechCrunch
  3. Audience Expansion: Disable (it is enabled by default)

But I got an error:

Oops

In fact it did not let me go further until I reached >1000 Linkedin Members as a target audience

To reach this goal I defined all tech media I know in all locations to all journalists. And got 1,003 LinkedIn Members. Let’s move further.

And now I need to delete my initial ads (“Work in TechCrunch?”). Only one left:

Pricing

As my goal is to be noticed, I set up “cost per 1,000 impressions” and minimal budgets. The idea is to reach out Steve and surprise you for less then $10. Otherwise it will not be so much fun as expected :).

Summary

Steve, if you read this, I’m surprised :). I’ve created an invite link to the service (GrowthHackingIdea.com) for the TechCrunch readers (in case you like the story): http://bit.ly/1LaMXCN. Hope you’ve got some fun :).

P.S. And, if you want, you can also contact me via email: [email protected]

A lot of happiness, brightness, kindness, beauty, smiles, inspiration and successes to you every second of your perfect life!
Aladdin Happy (Shchaslyvyi)
Founder of GrowthHackingIdea
https://www.linkedin.com/in/aladdinhappy
https://twitter.com/happyaladdin
https://www.facebook.com/aladdin.shchastlyvyi

Result

Steve answered I’m shocked :).

Next Story — This 100-Year-Old To-Do List Hack Still Works Like A Charm
Currently Reading - This 100-Year-Old To-Do List Hack Still Works Like A Charm

This 100-Year-Old To-Do List Hack Still Works Like A Charm

The “Ivy Lee Method” is stupidly simple — and that’s partly why it’s so effective.

[Photo: Flickr user Billy Millard]

By James Clear, who writes about self-improvement tips based on proven scientific research at JamesClear.com, where this article first appeared. It is adapted with permission.

By 1918, Charles M. Schwab was one of the richest men in the world.

Schwab (oddly enough, no relation to Charles R. Schwab, founder of the Charles Schwab Corporation) was the president of the Bethlehem Steel Corporation, the largest shipbuilder and the second-largest steel producer in the U.S. at the time. The famous inventor Thomas Edison once referred to Schwab as the “master hustler.” He was constantly seeking an edge over the competition.

Accounts differ as to the date, but according to historian Scott M. Cutlip, it was one day in 1918 that Schwab — in his quest to increase the efficiency of his team and discover better ways to get things done — arranged a meeting with a highly respected productivity consultant named Ivy Lee.

Lee was a successful businessman in his own right and is widely remembered as a pioneer in the field of public relations. As the story goes, Schwab brought Lee into his office and said, “Show me a way to get more things done.”

“Give me 15 minutes with each of your executives,” Lee replied.

“How much will it cost me?” Schwab asked.

“Nothing,” Lee said. “Unless it works. After three months, you can send me a check for whatever you feel it’s worth to you.”



THE IVY LEE METHOD

During his 15 minutes with each executive, Lee explained his simple method for achieving peak productivity:

  1. At the end of each workday, write down the six most important things you need to accomplish tomorrow. Do not write down more than six tasks.
  2. Prioritize those six items in order of their true importance.
  3. When you arrive tomorrow, concentrate only on the first task. Work until the first task is finished before moving on to the second task.
  4. Approach the rest of your list in the same fashion. At the end of the day, move any unfinished items to a new list of six tasks for the following day.
  5. Repeat this process every working day.

The strategy sounded simple, but Schwab and his executive team at Bethlehem Steel gave it a try. After three months, Schwab was so delighted with the progress his company had made that he called Lee into his office and wrote him a check for $25,000.

A $25,000 check written in 1918 is the equivalent of a $400,000 check in 2015.

The Ivy Lee Method of prioritizing your to-do list seems stupidly simple. How could something this simple be worth so much?

What makes it so effective?

ON MANAGING PRIORITIES WELL

Ivy Lee’s productivity method utilizes many of the concepts I have written about previously.

Here’s what makes it so effective:

It’s simple enough to actually work. The primary critique of methods like this one is that they are too basic. They don’t account for all of the complexities and nuances of life. What happens if an emergency pops up? What about using the latest technology to our fullest advantage? In my experience, complexity is often a weakness because it makes it harder to get back on track. Yes, emergencies and unexpected distractions will arise. Ignore them as much as possible, deal with them when you must, and get back to your prioritized to-do list as soon as possible. Use simple rules to guide complex behavior.

It forces you to make tough decisions. I don’t believe there is anything magical about Lee’s number of six important tasks per day. It could just as easily be five tasks per day. However, I do think there is something magical about imposing limits upon yourself. I find that the single best thing to do when you have too many ideas (or when you’re overwhelmed by everything you need to get done) is to prune your ideas and trim away everything that isn’t absolutely necessary. Constraints can make you better. Lee’s method is similar to Warren Buffet’s 25–5 Rule, which requires you to focus on just five critical tasks and ignore everything else. Basically,if you commit to nothing, you’ll be distracted by everything.

It removes the friction of starting. The biggest hurdle to finishing most tasks is starting them. (Getting off the couch can be tough, but once you actually start running, it is much easier to finish your workout.) Lee’s method forces you to decide on your first task the night before you go to work. This strategy has been incredibly useful for me: As a writer, I can waste three or four hours debating what I should write about on a given day. If I decide the night before, however, I can wake up and start writing immediately. It’s simple, but it works. In the beginning, getting started is just as important as succeeding at all.

It requires you to single-task. Modern society loves multitasking. The myth of multitasking is that being busy is synonymous with being better. The exact opposite is true. Having fewer priorities leads to better work. Study world-class experts in nearly any field — athletes, artists, scientists, teachers, CEOs — and you’ll discover one characteristic that runs through all of them: focus. The reason is simple. You can’t be great at one task if you’re constantly dividing your time 10 different ways. Mastery requires focus and consistency.

The bottom line? Do the most important thing first each day. It’s the only productivity trick you need.

Read this story at Fast Company.

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