Okay… while I agree with you… do you blame the messenger or the maker of the message. It is kind of like Facebook and marketing as well… You have ever evolving technology and you have 50's style branding strategies… times need to change creatives need to be more creative… I like the idea of forcing promoters who promote on Google to be more creative but then that might mean not using Google.. hmmm! I started on an Amiga 3000… tell me about evolving. The most creative marketing will stick in the minds of the audience…”Where’s The Beef?” What I hear you say is that creatives have lost the spark for imaginative branding and have giving into the world of automation… Templets… which are boring folks to death.