The question of virtual or augmented reality is irrelevant
What’s the answer to the question:
Are you going to put the money into a virtual reality solution or are you going with the augmented?
One thing I love about working with Jayway — if you have a genuine interest in something it’s easy to gather a bunch of colleges/friends dig deeper. This will be a three-part series around creativity and augmented reality (it’s in the title you know). Time to get started…