What’s the answer to the question:

Are you going to put the money into a virtual reality solution or are you going with the augmented?

The answer is both, or maybe I should say neither. To be honest I think the question is wrong and irrelevant.

Let’s start with the immersive part, the virtual reality.- Here we really wanna block out the physical world. You can get that experience right now. Just strap some hardware on your head and get started. …


— Hey listen, you work with, you know, users. Can I ask you a something?

— Oookey, go ahead..?

— Why do you think we still use floppy disk as save icon? Isn't it outdated and about time we create something new and smarter?

I've heard that question many times, on the surface it seems legit as we don’t use floppy disks anymore and haven’t in years (my kids haven’t even seen one). But is it such a bad icon and are people really having a problem understanding the save icon?

Personally, I don’t think it should be removed, it’s…


One thing I love about working with Jayway — if you have a genuine interest in something it’s easy to gather a bunch of colleges/friends dig deeper. This will be a three-part series around creativity and augmented reality (it’s in the title you know). Time to get started with some serious creative thinking.

At Jayway we have followed the virtual and augmented reality trends for some time and this spring augmented popped up everywhere with device plans from BMWs MINI and Facebook, and other rumors as well. …


Here we go again - getting post conference depression when leaving all the wonderful people at UX Lx in Lisbon. So to soften the blow I try to reanimate the experience in my head and dump it here. Capturing the all the impressions from a conference in a bunch of words is almost impossible. But instead of trying to recap it all, I have collected a few quotes and added some context:

Any designer plus another person is better than a designer working alone
Even a designer and their cat is better

If your company is just in it for…

Håkan Reis

When changing the world make sure it’s for the better.

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