A freelancer sends an invoice, you won’t believe what happens next.

This is what happens when João Siquera, Ueno’s Head of Finance, gets an invoice from a freelancer.

About five years ago I started an agency. (It’s called Ueno, it’s great.) I was the only employee for the first year so as the projects started coming in I had to rely on freelancers quite a bit.

As it happens, I knew the world of the freelancer very well…

How a physical space can merge brand and culture

In 2004 I bought a tiny old house. The banks in Iceland were offering 100% loans. Which meant I didn’t have to put any money down. Which was good because I didn’t have any money.

I wanted to make minor adjustments to the house. Six weeks later the only things…

Ueno is committing to give at minimum $1,000,000 to good causes over the next 10 years.

One of the strongest memories from my childhood was seeing my dad interact with homeless people. If we went downtown together he would always stop multiple times. He’d talk to this guy, that gal — he knew most of them by name and they knew him.

We didn’t have much…

Ueno’s first “conference” is coming to Brooklyn on May 2–4, 2019.

Ladies and gentlefolk, step right up. Uenoland is coming.

Part “conference,” part vaudeville show, it’s Ueno’s first event of this kind, and we’re doing it because … well, we’ll get to that in a little bit.

First I want to give you the quick hits. Just the facts ma’am. The things you need to know. I won’t drag it out. Or add a lot of words that aren’t needed. I’ll get straight to the point. Use Occam’s razor and just slice this thing into the bare…

Haraldur Thorleifsson

CEO/Founder at Ueno.

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