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Haraldur Thorleifsson
Haraldur Thorleifsson

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Published in Ueno.

·Jan 6, 2021

24,895 hours later

On Christmas Day 2013 I was heading to the playground with my wife and our 18 month old daughter. We were living in Buenos Aires, it was a hot day and the streets were empty. I had been thinking about starting an agency and we were throwing around names. I…

4 min read

24,895 hours later
24,895 hours later

4 min read


Published in Ueno.

·Jan 14, 2020

Ueno 2019: A year in review

Hello. Hello? Is anyone there? Does anyone read these things? You know, I always thought that growing older would make me think more about the past, but for me it’s the opposite. I don’t really think about the past that much. Once it’s gone it’s gone. …

Ueno

4 min read

Ueno 2019: A year in review
Ueno 2019: A year in review
Ueno

4 min read


Published in Ueno.

·Aug 11, 2019

Net Zero

A freelancer sends an invoice, you won’t believe what happens next. — About five years ago I started an agency. (It’s called Ueno, it’s great.) I was the only employee for the first year so as the projects started coming in I had to rely on freelancers quite a bit. As it happens, I knew the world of the freelancer very well…

Payments

6 min read

Net Zero
Net Zero
Payments

6 min read


Published in Ueno.

·Jun 4, 2019

Making a Ueno office

How a physical space can merge brand and culture — In 2004 I bought a tiny old house. The banks in Iceland were offering 100% loans. Which meant I didn’t have to put any money down. Which was good because I didn’t have any money. I wanted to make minor adjustments to the house. Six weeks later the only things…

Etc

9 min read

Making a Ueno office
Making a Ueno office
Etc

9 min read


Published in Ueno.

·Apr 9, 2019

Dear Manager: You should send your people to Uenoland

Written by a fellow manager — Hi, dear manager. Before I begin I want to ground this letter. Give you the highlights: Uenoland is a “conference” for people that like to create things It will be on May 2–4th in Brooklyn, New York You can learn more on our website Now that’s out of the way…

Design

4 min read

Dear Manager: You should send your people to Uenoland
Dear Manager: You should send your people to Uenoland
Design

4 min read


Published in Ueno.

·Mar 12, 2019

More Bueno

Ueno is committing to give at minimum $1,000,000 to good causes over the next 10 years. — One of the strongest memories from my childhood was seeing my dad interact with homeless people. If we went downtown together he would always stop multiple times. He’d talk to this guy, that gal — he knew most of them by name and they knew him. We didn’t have much…

Bueno

2 min read

More Bueno
More Bueno
Bueno

2 min read


Published in Ueno.

·Feb 26, 2019

Introducing Uenoland

Ueno’s first “conference” is coming to Brooklyn on May 2–4, 2019. — Ladies and gentlefolk, step right up. Uenoland is coming. Part “conference,” part vaudeville show, it’s Ueno’s first event of this kind, and we’re doing it because … well, we’ll get to that in a little bit. First I want to give you the quick hits. Just the facts ma’am. The things you need to know. I won’t drag it out. Or add a lot of words that aren’t needed. I’ll get straight to the point. Use Occam’s razor and just slice this thing into the bare…

Etc

5 min read

Introducing Uenoland
Introducing Uenoland
Etc

5 min read


Published in Ueno.

·Feb 12, 2019

Five years, that’s not too long

Five lessons I learned in half a decade building Ueno — Just over five years ago I was a lonely man. But I did have a half baked plan. I had been freelancing for a long time. Seven years or so. And during that time I had picked up some tricks. I didn’t know everything I needed to know, but I…

Entrepreneurship

10 min read

Five years, that’s not too long
Five years, that’s not too long
Entrepreneurship

10 min read


Published in Ueno.

·Jan 3, 2019

Ueno 2018: A year in review

We’ve done this before. If you are feeling nostalgic you can check up on what we did in 2017. Or even 2016. But I don’t think that’s why you are here. You want to know what we did in 2018. Right? Right. Before we start I just want to tell…

Entrepreneurship

9 min read

Ueno 2018: A year in review
Ueno 2018: A year in review
Entrepreneurship

9 min read


Published in Ueno.

·Nov 24, 2018

Let there be Ljós

Ueno’s quest to brighten up your day. — A few months ago I wrote about Ueno making a stool. We’re calling it Kollur, the Icelandic word for stool. In that same article I also mentioned that Ueno is going to be making a Ljós. For the 300 or so thousand of you that speak Icelandic you probably guessed…

Industrial Design

4 min read

Let there be Ljós
Let there be Ljós
Industrial Design

4 min read

Haraldur Thorleifsson

Haraldur Thorleifsson

3.5K Followers

CEO/Founder at Ueno.

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