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Editor’s Note: This article is based on experiences faced on my daily work in order to create a customer engagement approach and giving a meaningful and delightful experience through some design projects I’ve been working on as a Digital Product Designer.

Driving users’ attention, creating memorable designs, and — more importantly, — influencing user habits and behaviors is something that all the creative fields will agree can be one of the most challenging and difficult things to archiving when creating a meaningful digital product.

Marketers often highlight the importance of engaging customers accurately and how to engage them through similar…


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User Centered Illustration — Haran Amorim

Imagine you arose a great product idea which has the best of intentions, which on your perspective could easily be implemented and help people’s lives become easier. However, that magnificent idea doesn’t really match with your users’ needs as first thought.
Creating new products that we actually don’t need it has been very often on the last years, I’d risk saying that it still is a very often circumstance in our capitalist life (Hello, freaking startups ideas).

On the book “The best interface is no interface”, the author Golden Krishna, brings us a couple of stupid ideas that the market…


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A New Feature propose for Pinterest focuses on UX

Since the beginning of my post-graduation in Digital Experience Design I’ve faced a lot of new issues on apps and platforms we use in our day by day. It seems funny when the beginning when we are just first time user or we got ou use to the app or platform, we kinda don’t see basic UI mistakes.

After a couple months of studying, having a some analysis and redesign projects I got used to a logical method of what works well and what not to do.

Pinterest is one of the most used platforms in the US and the…


Case Story of an App propose

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A new experience ahead

For my last semester on my postgradution in Digital experience Design i was challegend to design an iOS from zero. It could be an original idea, a redesign or even a mobile/app version of a plataform or site.

As a big Nintendo fan and a power user of Mario and Zelda’s world i decided to develop an App to integrate the most need of a user who plays those online games. …


Uma plataforma que busca unir uma alimentação orgânica com o colaborativo e sustentável

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A procura e consumo de produtos orgânicos e biológicos vem crescendo exponencialmente por pessoas que buscam uma alimentação mais saudável e equilibrada, e em Portugal o mesmo se repete de acordo com Jaime Ferreira, presidente da Associação Portuguesa de Agricultura Biológica — Agrobio. Ferreira explica também que o crescimento do mercado português tem sido bastante positivo: “Segundo dados europeus, em Portugal, já há o dobro da procura em relação à oferta”.

Assim como o consumo de produtos orgânicos e biológicos, a economia partilhada também veio para ficar. Apesar deste nicho de mercado ser um fenómeno recente, a sua difusão tem…

Haran Moraes de Amorim

Digital Product Designer at Volkswagen Group, Thinker, Photographer, and Creator in free time.

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