francine hardaway

GDPR Will Bring Fundamentally Better Advertising

If you live in Europe, you already know about the General Data Protection Regulation (GDPR), a new regulation of consumer data that takes effect in May 2018. Its objective is to return control of data to the individual consumer, and it strikes…

How Not to Fail at Your Startup

Just Keep Going

Steve Blank, author of the Startup Owners Manual perhaps the foremost authority in the world on startups, has said that every startup is a lab experiment. In other words, you combine things and see if there is a good…

2017 Top Advertising Trends

We’re into Q3 of 2017, and the challenges of the year have asserted themselves with a vengeance. Once again, digital media proves a difficult industry in which to make money for publishers, although ad spend is increasingly going digital. As we’re all well aware most (99%) of the…