3 Effective Ways to Improve Customer Acquisition Cost (CAC)

Haris King
Aug 25, 2017 · 2 min read

Knowing the CAC for each of your marketing channels is important Why? So you know where to double down on your marketing spend

This is how to drive down that cost!

  1. Improve the user experience of your website or app

Too many times I’ve seen websites or apps that ask too many questions or unnecessary information

Just get people using your product and ask for information afterwards

  • Set up analytics and perform A/B tests in order to reduce cart abandonment
  • Improve the landing page
  • Site speed
  • Mobile Optimization

2. Check your Copy

Can you explain what you do in one sentence?

  • State your elevator pitch, clearly in plain English so your users don’t bounce
  • If you have multiple landing pages make them unique to that specific audience
  • Your USP should clearly be stated

3. Targeting Super narrow targeting on paid marketing campaigns

Instead of;

  • E.g. Women who like cats that live in America

Something like;

  • E.g. Single women aged 18–24 who like cats and are interested in Orange is the new black who like in America

This sort of targeting may yield better results but it’s all about A/B testing.

How do you drive down your CAC??

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