How to choose best presentation format?

For the majority of people, Presentation means Microsoft PowerPoint or PPT popularly known. Are you also one to think that way?
Well after reading this blog, you will be enlightened for many more interesting presentation formats which you can consider and you might end up with one which is more appropriate than PPT. So don’t decide on the format of presentation without reading it.
What type of presentation format is best?
Below 5 points shall help you choosing most appropriate presentation format.
Don’t have time to read all? Just click on pointer and go directly to section to read more.
- Various presentation formats
- Parameters for choosing Presentation format?
- How to choose Right Presentation Format & type?
- The usual type of presentation requirements
- Quick tabular format to find out the right format of presentation
Usually the word “Presentation” is taken as equal to PowerPoint presentation or slides, however, that is not true. There are multiple formats available for the presentation and you must be aware of their advantages and disadvantages before you decide which one to be chosen for your requirement.
Before we go deep let’s understand what is a presentation and why do we need one. By Wikipedia “ A presentation is the process of presenting a topic to an audience. It is typically a demonstration, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, or to build goodwill or to present a new idea or product “
As the definition suggests through the presentation you want to communicate about a “topic” to an “audience” for demonstration, introduction or making them aware with agenda of inspiring them for the “Topic”.
Let’s take an example you are a bag pack company and you come up with new bag design. What will be the mode of communication to your audience ( buyers ) about your new offering ( topic) ? Well, it will be a presentation which will introduce your bag design ( topic) to your buyers ( audience) to motivate them to buy your new design.
Though the intent is not always to inspire anybody to buy, neither your audience is always the buyers and presentation ( process ) is not always required to be done in seminars or events and that is why you need specific presentation ( delivery material) for a specific purpose.
1. Various presentation formats

Before we go deep in understanding which presentation format is most suitable for your requirement, let’s understand the various type of presentation formats available in the market.
Following are the most offered presentation format available with any presentation designing agency.
- PowerPoint Presentation or Keynote
- Flash or Interactive or Multimedia Presentation
- Video /AV/ Film
- Whiteboard Presentation
- Hybrid Presentation
PowerPoint Presentation or Keynote: This is the most used presentation format. Almost everybody either using it from their own computer or getting it done from the PowerPoint designing agency.
In fact usage of PPT & Keynote is so high that PPT or PowerPoint become a synonym of Presentation.
We receive many calls at Recherche Digital where the client says “ I need a presentation of 10 slides” which means he needs “that” presentation in PPT format but chances are more that he/she may not even aware about other popular formats of presentation available in the market.
In any way there is no doubt that PPT is most widely used presentation format due it’s easy availability, editing capability, many handy designing features and easy to share on emails or present through various delivery modes.
Multimedia Presentation: This may be counted as third favourite presentation format in the market which declines rapidly in recent years because Apple & Android do not support Flash ( there is an interesting debut and here what apple has to say on this) and flash is the main software used to design Multimedia Presentation.
The matter, benefits, and comparison with PowerPoint presentation is already given in this blog so we are not going discuss that in depth here. But Flash presentation is most advance Presentation format, which can help you get the most desirable presentation for your requirement.
It helps to deliver interactive presentation delivery and can save lot’s of time due to its facility of navigation.
You can divide the presentation in various modules and those modules can individually be played or skipped as per demand or need.
Video/ Film: Video has gained the momentum and it is expected in next few years video will take the mainstream on the internet. You can imagine it’s reach that more than 4 million hours of video data is uploaded on youtube per day.
In presentation field, video presentation format comes to number 2nd position leading by PowerPoint as number 1 presentation format.
Video presentation format has all good thing as motion, voice, music but it lacks interactivity of flash and lacks easy editing of PowerPoint. Besides, video shooting and editing both are costing high due to Types of equipment and lack of right resource.
So if you don’t need frequent editing or change figures and do not need interactivity, the video may be a good choice.
Consider videos for your branding need, or facility/factory/office infrastructure showcasing or interviews or showcasing process.
Whiteboard: This is comparatively new format rather it is difficult to say format, as it’s format, is the same as of video ie MP4 or MPEG etc but the main difference lies that it showcases the content through freehand moment giving the effect of blackboard drawing or sketching, sometimes known as doodling.
The designing technique of whiteboard is different and it requires a special software to design whiteboard presentation.
It is not popularly known but whiteboard animation finds its’ application in explaining the concept, short stories, general process etc.
It is particularly a good platform when you don’t have input data i.e images, videos. The whole whiteboard video is prepared with library images which are a symbolic representation of the topic or subject.
Many start-ups are the fan of this whiteboard presentation format as this helps them to explain the concept.
2. Parameters for choosing Presentation format?
Following are few parameters which do impact the selection of Presentation format.

You must discuss these pointers with your agency or any experienced presentation designing company will ask for these pointers
- Complexity
- Delivery mode ( Face to Face/remote)
- Self-explanatory or with an explanation
- Interactive or running
- Audience type
- The subject of presentation ( Complexity )
- Voice over or without voice
- Costing or budget for presentation
Let’s learn about them one by one and see how it can impact our choice of presentation format. Read more at https://bharatgrouponline.com/top-presentation-formats.php