FTX US launches Stocks with Embed

I’m incredibly excited to share FTX US, through their broker-dealer subsidiary FTX Capital Markets, has partnered with Embed as their clearing firm and API infrastructure platform to power their recently launched Stocks trading feature, seamlessly integrated into the FTX US platform.

Embed and FTX US have a shared vision for democratizing access to financial services and how the securities industry is in need of greater transparency, especially related to order flow.

FTX US announced the Stocks news via press release:

FTX Stocks offers trading and investing in hundreds of US exchange-listed securities, including common stocks and ETFs, in an integrated experience within the existing FTX US cryptocurrency trading application. To provide transparent trade execution and fair pricing, FTX Stocks will initially route all orders through Nasdaq, and will not receive any payment for order flow. In addition, fractional share trading will be available in select securities.

FTX US President Brett Harrison commented on today’s news, “Our goal is to offer a holistic investing service for our customers across all asset classes. With the launch of FTX Stocks, we have created a single integrated platform for retail investors to easily trade crypto, NFTs, and traditional stock offerings through a transparent and intuitive user interface.”

Continuing the Company’s mission to democratize access to financial services, FTX Stocks will offer its customers no-fee brokerage accounts, commission-less trading, and free market data and company fundamental data. The Company further chose to eliminate minimum required customer balances and tiered account systems common among retail stock trading platforms. The release of FTX Stocks marks the first time in industry history that retail brokerage accounts can be funded with fiat-backed stablecoins such as USDC via a partnership with the FTX US crypto exchange, in addition to the standard USD deposit methods of wire transfers, ACH transfers, and credit card deposits.

Harrison further commented, “There is clear market demand for a new retail investment experience that offers full order routing transparency to customers and does not rely on payment for order flow. As we grow the product offering and capabilities, we are excited to give our customers even greater choice for order execution, as well as the tools they need to make informed routing decisions.”

Thank you Brett and the FTX US team for your support and partnership.

We look forward to seeing the success of the FTX Stocks offering.

Michael Giles
Founder & CEO