From Scroll to Sale: Designing a Creator-Led Shopping Journey on Wishlink

“The future of e-commerce isn’t just transactional — it’s emotional, personal, and powered by creators.”

Product Overview

Wishlink is a next-gen social commerce platform that connects content, creators, and shopping. It lets influencers and users share products they love, while followers shop directly from curated wishlists and storefronts. Whether you’re into fashion, gadgets, or home decor, Wishlink makes shopping personal, social, and fun.

Problem Statement

Wishlink’s product listing lacks the intuitive flow and visual clarity needed to turn discovery into action. To boost engagement and conversions, it needs a redesign that makes shopping seamless, social, and inspiring — all while staying true to the brand.

Possible solution

Redesign the mobile product listing page with a clean, user-friendly layout that highlights curated content and creator influence. Introduce intuitive filters, smart sorting, and visual tags for trends or creator picks. Enhance navigation with sticky filters and clear CTAs, while maintaining brand consistency. This creates a seamless flow from discovery to purchase, boosting engagement and conversions through a more personalized and social shopping experience.

Design Process

The design process is central to crafting an intuitive and engaging product listing experience for Wishlink. Following a user-centered approach, the steps below showcase how we moved from research to a polished design solution.

Understaning the User

Before starting the design process, in-depth user research was conducted to understand shopping behaviors, expectations, and pain points across social commerce platforms. Through surveys, interviews, and usability tests, we gathered key insights into how users interact with product discovery and creator-led shopping experiences.

Conclusion

By understanding our users’ habits and motivations, we can design a product listing experience that feels personal, intuitive, and visually engaging — transforming browsing into buying, and inspiration into action.

Competitive Analysis

We analyzed competitors’ product detail pages, focusing on UI/UX, features, and conversion elements. The analysis highlights how platforms cater to different user groups. As Wishlink targets a similar audience, competitors’ designs emphasize engagement, visual appeal, and conversion optimization to boost product discovery and trust.

Myntra

• Layout: Grid-based with large product images
• Sorting/Filtering: Highly detailed filtering options including categories, price range, discounts, sizes, colors, brands, customer ratings
• Product Display: Emphasis on high-quality images, clear price tags, discount information, ratings, and quick ‘wishlist’ option
• Visuals/Interaction: Visually appealing, uses infinite scrolling, quick-view option available.

Strengths

• Excellent visual hierarchy.
• Quick-view options enhance usability.
• Highly detailed filters enhance the shopping experience.

Weaknesses

Too many filters could overwhelm some users

Nykaa Fashion

• Layout: Premium look; balanced grid with significant whitespace for clean aesthetics
• Sorting/Filtering: Rich filtering options including brand, price, popularity, color, sizes, discounts, and new arrivals
• Product Display: High-quality images; clearly labeled pricing and discounts; distinct emphasis on brand names
• Visuals/Interaction: Elegant, premium UI with smooth scrolling and quick navigation

Strengths

• Visually premium and sophisticated
• Strong brand association with luxury and lifestyle

Weaknesses

Slightly slower load times due to high-quality images

User Persona

Here are two detailed user personas specifically tailored for Wishlink app users (non-creators), aligned with Wishlink’s business objectives and app functionalities.

User Flow

The Wishlink App user flow ensures a seamless shopping journey, moving users from content & product discovery to product purchase on third party platform with minimal friction. The structured bottom-sheet navigation and engaging interactions (likes, bookmarks, and product details) encourage users to explore and take action.

Brainstroming

We began with low-fidelity wireframes to visualize key features and user flows.
The focus was on improving review visibility, trust signals, and product layout.
Sketches included filters, badges, CTAs, and interactive review modules.
These early drafts helped align the team and validate core UX ideas.

High-Fidelity Designs

• Shoppable Video Experience: Seamless video interface where users can directly shop featured items from influencer content.
• Product Detail Flow: Enhanced with social proof, trust badges, and instant access to reviews.
• Listing Page Improvements: Introduced filters for influencer tags, trending picks, and personalized recommendations.
• Interactive Review Module: Embedded at key touchpoints, encouraging user contributions and improving purchase confidence.

Each screen was designed with usability and engagement in mind, bridging the gap between inspiration and action.

Design System

To ensure consistency and scalability across the product, I developed a unified design system tailored for Wishlink’s visual identity. The system included:

• Color Palette: A warm, fashion-forward set of hues dominated by orange, paired with neutrals like black, white, and gray for balance and hierarchy.
• Typography: Modern sans-serif fonts were chosen for clarity and accessibility across devices.
• UI Components: Buttons, cards, badges, modals, and navigation elements were built as reusable components with clear states (default, hover, active, disabled).
• Iconography: Custom icons were created to enhance micro-interactions and add personality without cluttering the interface.

Conclusion

This case study aimed to rethink how fashion discovery can be social, seamless, and shoppable. Wishlink’s reimagined experience puts influencers and creators at the center while removing friction in the buyer journey.

From product discovery to final checkout, every interaction was mapped to feel intuitive, visually engaging, and rooted in trust. The end result was a cohesive platform that merges content with commerce — turning inspiration into conversion.

Learnings

• User Insight is Everything: Interviews and behavior observations highlighted how trust and creator credibility heavily influence buying decisions.
• Iterate Fast, Test Often: Sketching early wireframes allowed rapid feedback loops and better-informed design decisions.
• Microinteractions Matter: Subtle animations and review badges increased user engagement without overwhelming the UI.
• Scalability Over Flash: Building a reusable design system saved time and ensured visual consistency as the product grew.