You’re not a modern designer if you don’t use Human-Centered Design (HCD for pros). And when I say “use”, I actually mean “talk about it”. Lecture everyone about how they need to understand the needs and abilities of the users. How building empathy is crucial to creating meaningful products. Who cares if other things have been successfully designed in the past without this approach? Don’t bother if this process might not be the best for you. Never mind if tailoring a product to a certain demographic can alienate others. It doesn’t matter if sometimes it’s in the user’s best interest if you ignore their suggestions. Better to impress everyone with how deeply you care about the user.