PROS AND CONS OF CROSS PLATFORM MOBILE APPS
 
 Cross-platforms are those mobile apps which work on more than one platforms without changing the code base for another platform. But as you know, every other thing has its own pros and cons. Here are some pros and cons of designing cross-platform apps:

  1. Greater Reach
     Who wouldn’t love an app which works on Android,iOS and other platforms? As you know, the more platforms you cover, the more people you’ll be able to reach. Simple. With Apple’s iOS and Google’s Android competing for top positions worldwide, the number of smartphone users for these operating systems is increasing day by day. How would it seem when you’d be able to say that you have developed an app for both android and iOS platforms? Already excited? Too much profit? Yes, because it gives you an advantage of getting into greater market potential.

2. Speed
 You might be wondering that building a cross-platform app takes longer time than developing an android or iOS app. That’s not true. It can be potentially faster to develop a cross-platform mobile app than a native app for android and iOS. How? Well, you can leverage one code base and customise for multiple platforms instead of creating a new code base for every platform.

3. Simplicity
 Looks like a complete package, isn’t it? Well, add one more thing to it. SIMPLICITY. Yes! Updates to your cross-platform app would, naturally, be instantly synced across all platforms and devices. Technologies like PhoneGap and Appcelerator (having huge library of plugins) offer a cross-platform solution that one team of developers can more easily handle to deploy changes.

CONS

1. User experience
 iPhone, Android and Windows operating systems, screen layouts, functions, etc. are different, so it would be a challenging and difficult task to develop a cross-platform app that offers a good user-experience on two or more platforms. The majority of successful consumer apps are built on either native iOS or native Android platforms. 
 Interesting fact: Do you remember Facebook started out with a cross-platform app but changed directions to Native iOS and Android after they realized that user experience was not up to the mark.

2. Slower rendering
 Everybody gets frustrated whenever an app starts getting slower or keeps hanging continuously. Cross compilation applications have a higher chance of being slower, and the user is unable to use the tools of preference. Also, the code rendering time is a bit slow as it renders code for each platform associated with it.

3. Loss of flexibility
 Each platform provides its own flexibility - that’s why they’re more successful and in the market. But when you’re designing a cross-platform app, you can’t just simply add any of the Android feature or iOS feature or your favorite Windows feature. No! You are bound and forced to look at the commonalities.This is another disadvantage of building cross-platform apps.

Since applications are getting diverse and user bases are expanding, there is no one clear platform for choice. Depending on the goals and features of your app, you could either benefit or lose from cross-platform mobile apps. But don’t stop yourself from not trying to design any, go ahead and good luck designing a mobile app.