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The Sword of Enlightenment

As human beings, we fear failure. We’ve been brought up at home and taught at school that success is always the intended outcome. But this focus on success is self-contradictory; if we always had reached the intended outcome, we would have hardly learned anything new and would have never become the interesting human beings we are today.

It’s a shame that failure has a bad name. When experiments are at the core of innovation, we shouldn’t be afraid to fail, we should be afraid of not trying. …


Harm Jan Luth

Chief Fail Officer @ING

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