Coming from a TIME interview with Reggie Fils-Aime…
“There is a visual impact difference between these different items, and we believe in our market by having these three different variants. The Nintendo 2DS really focused on that entry level gamer, the four-, five-, six-year old that is just getting into gaming, but wants to play Mario Kart, wants to have a Super Mario Bros. experience, wants to play Pokémon. And we feel with Nintendo 3DS XL at $199 that it’s a fully-featured product, that it is, if you will, the Cadillac of handheld gaming. And then we heard from consumers, ‘Boy, I wish there was something in between.’
How many people really care about autostereoscopic 3D? If you look life-to-date at the overall performance of the platform, almost 90% of the unit sales have been with 3D visual capability. So maybe said a different way, 2DS to date has represented only 11% of the total volume base. What that tells me is that for the vast majority of consumers, 3D is an important feature.
Our 3DS business is growing. Here in the Americas, our financial year-on-year 3DS hardware grew by 13% and 3DS software grew by 28%.”