PHASES OF EFFECTIVE LEAD GENERATION PROCESS
There are 4 phases of effective lead generation process. These phases are;
Phase 1 — The Content Strategy Phase
Phase 2 — The visual phase
Phase 3 — The promotional phase
Phase 4 — The feeding phase
We will discuss these phases in detail as we go along.
PHASE 1: THE PHASE OF THE CONTENT STRATEGY
This is the first and probably the most important phase of lead generation. Indeed, an efficient and effective strategy puts you on the right track and probably guarantees your success. If you remember, we mentioned some common mistakes that led to the failure of most lead generation projects, and at the top of the list is the wrong strategy.
A perfect strategy must be developed to ensure success. It helps you plan each step perfectly and lets you decide where to place importance or not.
Now, some questions will help you develop an effective lead generation strategy. These questions include:
What is your favorite or ideal audience?
How do you hope to attract and convert the audience?
What is your main magnet?
Once you can answer these questions, you can define a perfect strategy.
SECOND PHASE: THE VISUAL PHASE
As mentioned earlier, lead generation involves door-to-door marketing and physical interaction between marketers and prospects. Nowadays, with the advancement of technology, lead generation no longer needs to involve physical interaction between marketers and prospects.
One of the worst mistakes a marketer can make is not to follow the trend. Using methods of the past without technology could be disastrous. It’s much easier nowadays, with social media platforms like Instagram, LinkedIn and YouTube and the rest of them at our disposal. The era of content marketing is over. Visual content in the modern world guarantees greater success.
The prospects are attracted by what they see in particular, and it is important to use it to your advantage. If you have trouble understanding some visuals that you can use to generate leads, you can try the following solutions with Social Media Optimization Services in Lahore
Guides and eBooks
Presentation
Infographics
Videos (the most effective)
webinars
According to the experts, the visual content of the lead generation has proved to be the most effective, the videos being the most effective.
PHASE 3: THE PROMOTIONAL PHASE
Suppose you have prepared the perfect strategy, complemented by fascinating and beautiful images. The next thing to do would be to attract people to your content, and that does not concern everyone, it means attracting the right people. When you find them, how do you keep them?
The first thing to do would be to create a landing page. A landing page is a site specifically designed for advertising or marketing purposes. This is where your visitors land, once they click on your address.
This should generally improve the conversion rate because visitors are expected to be convinced by what they see. Creating traffic for the landing page is just as important as creating the landing page itself. For a perfect landing page, you need to ask yourself these basic questions.
How to know if my page is good enough
What does a perfect landing page look like?
What kind of tragedy do I need for my landing page?
Conquering these questions prepares you for the final phase.
PHASE 4: THE NUTURANCE PHASE
At this point, you are only halfway through. This means that you have successfully converted prospects into leads — the job should not stop there. From that moment, you want to convert this prospect into a customer.
This is called the nourishing phase. From there, you develop a relationship with your potential or potential customers at different stages of their journey with your products / services.
You are supposed to educate them about the benefits that your products will provide them, as well as their activities. This can not be done with force, but by a gentle persuasion of providing the right information by paying attention to their needs.
To do this, you have to educate them
Add as much value as possible
Gain their trust
Let them know how your products can solve their problems, taking into account their own choices. Once they understand your offer, there will be an established commercial commitment that will benefit both parties. To get help for our lead generation services visit us Digital Marketing Services in Lahore
