Service Design Director at Kuudes — the insight-driven design consultancy
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“Designing for the behavioural level means designing product behaviours that complement a user’s own behaviours, implicit assumptions, and mental models.” — Robert Reimann
Whilst the diamonds illustrate this on a macro level, divergent and convergent thinking also happens on a micro level inside the diamonds during the activity which we undertake at each of the four design stages.
The time required to test an idea should be zero
