Interesting idea, but the advantages of a reverse ICO are not at all clear to me.
Frank E. Banks

Hey Frank, not sure if you’ve read my response on CoinFund Slack yet, but as per here ( I think the advantage is the token-share swap so that SoundCloud’s performance is measured by its product utility. Once companies reach a certain size and monopolise the market, they no longer need to provide good customer service or build products in the best interest of people they serve. This changes that playing field completely, and suddenly it’s the best products that perform best in the market — much better for everyone.