I want the Edge browser to win so bad.

This is the new age of browsers. The one where we all are familiar with the rectangular box that comes up when you click that icon on your taskbar and gives you content on a url. But this is also the age of woes that come along with the browser. This website doesn’t open on chrome due to some screwed up cookies. I don’t wanna delete cookies and cache because of all the places I’m signed into and the task it would be to do that all over again!

I turn to Edge. Would you give me a smooth experience of navigating through Medium.com? Hell yeah! Came the response. Along with studders and not responding pages, I was atleast able to navigate through. Read through a few articles, wrote a couple of drafts, and closed it for the day.
The next day, I go straight to Edge, treating Chrome in this case like a mistress who broke my heart. And behold! It refused to allow me to type a new article. (Edge is back at it again! I thought.)

So what makes a great browser? For it to consume less power for sure. Edge made sure everyone knows that they consume upto 70% less power than it’s competitors. But if I’m unable to work on it leave apart a few websites, what’s the use with the added battery life?
Coming to chrome. Yes, on a clean slate, it delivers amazing accuracy of rendering webpages and content looks and plays as it is intended to. But if my computer doesn’t have enough memory to do pretty much anything else, what’s the point? Speaking about 2 sides of the spectrum, these browsers are the ones that stand in stark contrast. Others, just wander in between. Don’t talk about IE. Just don’t.

Being a part of the company, and seeing the successes that this company is able to achieve with products like XBox, Windows Insider, and Office, it’s baffling how we have not got the browser figured out just yet. And this is where I want edge to win. Not because “My company, our products best!”; but because Microsoft has the potential to be there. We have the tools, people and the resources to make it happen. Most importantly, we have the people.
Coming up from the model of selling OS disks in physical stores, to a model with frequent updates and direct interaction with the customer, with a thriving insider community, we have the people who can make it happen.
I’ve seen the forums, it’s not hidden from anybody. There are tons of feedback on Edge and IE.

One can make an argument that browsers are going anyways, why invest time in it. I could have solved my Medium woes above by just opening the Medium app on my phone. But I ain’t gonna type a 2 page article on a phone. I need a proper keyboard and a big a** screen staring right in front of me for me to do that.
Being a Windows Insider, I can see how actively they keep on fixing the bugs that users post, taking in suggestions like changing the color of the file explorer icon. Being a developer for Microsoft, I can see how quickly Azure keeps implementing the most requested feature always on the top of the list.

Let’s do that with Edge. Let’s make a coherent experience. Let the people click that blue icon rather than a million multicolored ones. Let’s put a dent back in the universe.