According to Google, 49% of all searches are enquiring for local information which means, if your business is not optimized for local search, you could be missing out on potential customers who are ready to shop in your locality. In short local SEO is important if you want relevant growth in your business.
What is local SEO?
Local SEO is a search engine optimization that assists your business with being noticeable in local search query items on Google. With the help of local SEO strategies, businesses can gain organic traffic from a search inquiry performed by customers nearby.
How can you enhance your digital presence with local SEO?
1. Enhance your Google my business (GMB):-
Google my business (GMB) is a free local SEO tool that Google provides for businesses to manage their online presence across Google including search, maps & reviews. You need to provide the following details for your Google my business listing:
(a) Your complete and precise business name.
(b) Your physical office/store address.
(c) Your exact location on a map.
(d) Your business category.
(e) Your contact number along with a website.
When your listing goes live you will need to verify it through a phone or via postcard.
2. How to optimize Google my business after it verified :
(A) Upload photos of your business.
(B) Provide your business hours.
(C) Provide additional details that may be related to your business.
You can further enhance your (GMB) profile by sharing business updates and new content regularly.
3. Engage on social media and add posts to Google my business(GMB):
Google considers sharing content nowadays on social media as more important than ever you can share your page on social media for more traffic on your website.
4. Get quality backlinks:
If you want to engage with a large audience you just can’t rely on your website audience you need to engage with other audiences as well that’s what link building can help you with. To build your link profile you need to find a high domain authority website in your reach so you may get as many backlinks as you want on the random website but unless they are of quality they won’t help you with local SEO strategies.
5. Optimize URL, title tags, headers, meta description, and content: Whenever you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URLs, Titles & Meta descriptions.
Local SEO is one of the most important digital marketing tactics especially for small to medium-sized businesses with one or more locations in a specific geographic area. Practices like optimizing a website, creating local business listings, managing reviews can lead to higher online engagement. If you are looking to enhance your digital presence with local SEO you can visit Marko&Brando.