A PERFECT MOBILE ONBOARDING : Munchery
As most of the people say, “it is never perfect”. But we can always be as close to perfection as possible. Over past few days I have been digging into mobile applications. Especially the flow for onboarding new customers. I went through a lot of mobile application and the way they onboard new customers. Some of the insights that I got were really interesting. Whether it is forcing customers to signup before allowing them to use their app or whether it is to use just an OTP at the end of checkout or ordering. It made sense in most of the cases. One case that particularly inspired me was Munchery.
Following are the onboarding screens of Munchery.
Munchery’s splash screen is very simple. It only has the name and logo of the product. And yet it conveys what the application is going to be all about.
The image on the first onboarding screen looks very refreshing and the layout is simple with very minimum text to convey the meaning. It also has a login option so that people who have an account can directly login and sync their details. One thing to note is that there is not signup link on this screen. Some people generally hate thee word “signup” because it generally means that you have to provide some of your personal details. But very cleverly put login essentially allow you to signup as well.
Next two on-boarding screens conveys what exactly Munchery provides.
“Fresh Ingredients, Real Chefs”
“Delivered on your schedule”
Both these lines are important as they tell about Munchery’s USP.
Another thing to note about Munchery is that how it does not provide an option to skip the on-boarding, of course other than the login option on first on-boarding screen. I think this is a very smart move. People are patient enough to wait for 3 screens before they actually start using the application. They have an identifier that specifies the number of steps on on-boarding. Over all Munchery has a very smooth, informative and very impressive on-boarding.
Some people might feel that 5 steps (4 for on-boarding + 1 for selecting location) are too much and a lot of people might dropout after 2 screen. But I think that people who actually dropout after 2 steps are the ones who would not have sticked to the application. In fact this onboarding makes a firm relation with it’s real customers. Not only that it also gives a nice comfortable feeling to the customer about the fact that people behind this application actually cares about all these features.
Overall a thumbs up to Munchery’s on-boarding process. I think a lot of thinking and of-course data has gone into building this on-boarding. Hope to see more good on-boardings.
