Fare Families & Flight Personalization in Airline Industry

Hasan Tascioglu
Aug 8, 2017 · 2 min read

Different airlines provides different services according their target in the market & business structure. LCC (Low Cost Carriers) may charge passengers for any additional service — even for a glass of water or airport check-in. But Major ones may provide VIP Lounge for your children, so you can enjoy your beverage in comfy lounge when your kids are being cared by proffesionals. You can prefer any one of them based on your needs.

Fare family is a group of fares that is in use by airline companies for service discrimination. Airline companies provides many different travel options associated with an airfare.

These options may include refund /change rights, mileage, baggage allowance, meal, lounge access, priority or you can buy an ‘flight ticket’ without any optional service.

Lets illustrate!

(FF visual of BMI Regional) — My favorite.

People needs different services for different kind of situations. Just imagine that you are student and you have limited budget for weekend trip to Amsterdam — the only thing that you care is affordable ticket. Of course, Classic Fare is more than enough for you! So, why would you pay more?

But its totally different for a businessman who travels several time a week. Businessman needs fast track, lounge access, wifi and wider seat to work during flight – that means more expensive ticket.

(FF visual of BMI Regional)

This idea of fare segmentation or price discrimination is why airlines created fare families. Basically, Fare Families brings different fare groups and services together.

Creating practical fare structure is the key point at this level. Let’s review BMI’s BHX-BRU flight below:

There is 3 GBP difference between Classic and ClassicPlus but ClassicPlus offers change (free) & refund (with penalty). So you make sure that you won’t be upset if your plans changes in the future.

(FF visual of BMI Regional)

Thanks to huge progress on CRS developments, passengers will be able to find many different FF options and personalize their own flights according their daily needs.

Enjoy your flight!

Hasan.

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