SEO Strategies & Social Media Vs. PPC

A Classic Match-Up

While many know that the future of marketing strategy is all about the online frontier, just as many are stumped when deciding which one is better. It appears the greatest source of online advertising conflict is SEO Strategies and social media versus Pay-Per-Click, or PPC advertising. While both have been used across the board by businesses, in many cases seeing a return on investment, many are still scratching their heads, uncertain as to which one is superior. There are so many supporters on both sides of the spectrum, and so much data and evidence that supports these marketing strategies, it is no wonder people cannot decide the clear winner.

The Stats

The only way to settle a grudge match as epic as SEO Strategies and social media versus PPC is to line up the stats side-by-side. While both have pros and cons, the American way isn’t about settling for a tie, it is about discovering a clear winner. When one inspects PPC closer, it appears that the marketing strategy is superior to SEO Strategies and social media when it comes to speed of efficacy.

PPC produces almost instant numbers. Unfortunately, these numbers can be misleading, and don’t necessarily convert to sales. Even when they do, when looking at the numbers, PPC remains consistent, but never increases in value, while SEO Strategies and social media eventually surpass PPC in value exponentially over time, something depicted in the graphic below.

The Victor

While both are viable as marketing strategies, when it comes to value for your dollar, SEO Strategies and social media win in a big way. When examining the numbers, it appears that PPC may be a good way to initially launch and get exposure for an SEO Strategies and social media campaign, it is not a sustainable solution, as eventually the cost far outweighs the benefits.

The best solution appears to be for a business to use a PPC campaign in order to speed up the launch of an SEO Strategies and social media strategy. It is important not to rely on the PPC campaign though, and prepare to transition, as the moment you stop spending money on PPC, your online presence evaporates.

How Everybody Wins

The best solution to any conflict is to find a way to work in harmony. That is why #Advertising utilizes a revolutionary marketing strategy that harnesses the power of both services. #Advertising even offers a commission-based pay program that means you only pay for the service when you make a sale. That is a guaranteed return on investment that no other advertising company in history has offered.

Learn more about this revolutionary strategy @ Www.HashtagAdvertising.biZ