5 Must-Follow Tips for Effective Mobile App Marketing

There are hundreds of thousands of apps that can be found on Apple Inc.’s App Store and Google’s Android Play Store. This means that there is an exceptionally high bar for standing out or else you are just going to be another fish in the sea. No app developer or business wants to see their mobile app lost in the crowd when they have gone to a lot of effort and expense into developing the app. Luckily, here are some essential tips for mobile app marketing that should be followed to ensure your app snags the spotlight and stays there for a long time:

1. App Store Optimization (ASO)

We have all heard of SEO, which is directed at search engines. In the same way, ASO is basically app store optimization. The app stores of both iOS and Android prioritize certain apps algorithmically in their search results based on a number of ranking factors, which include screenshots, tags, app title, ratings and download data amongst others. Nonetheless, you should bear in mind that when it comes to ASO, you cannot depend on the one-size-fits-all approach. The title is the most important element of your app and should ideally contain your keyword. Likewise, category selection of your app is also important to ensure it becomes visible when a category is searched.

2. Facebook Promotion

Using social media for your mobile app marketing is a very powerful tactic that should never be taken lightly. Developers who fail to take advantage of it will find that their apps don’t get the desired visibility and downloads as opposed to those who exploit it to their gain. Facebook, being the king of social media, should be your top choice. Use high resolution images, URL links, sponsored stories and page promoted posts for targeting the mobile news feeds of your customers.

3. Promoted Tweets

Another effective way of boosting your mobile app downloads is to make use of promoted tweets and this can work really well as long as it is used properly. Begin with a small budget and test a horde of different keyword segments. Then, you can analyze the results and scale up whatever seems to be providing the best cost-per-acquisitions.

4. Increase Reviews

One of the most important aspects of mobile app marketing is getting reviews. They can prove to be immensely handy in convincing potential customers to download your app. Therefore, you have to find an effective way of getting reviews. However, it is imperative that you do it naturally or else spam filters might be triggered and can get your app penalized. You can look for reliable companies that let you buy iOS app reviews and Android reviews that look natural. Ensure reading reviews on such companies.

5. Guest Posting

A great and effective tactic for increase mobile app downloads is guest posting. You can enhance your guest posting strategy by learning about your target audience and the blogs they prefer. It is a good idea to use prestigious publications because it sets a standard and exposes you to a greater audience. Opt for niche publications if they are relevant to your target audience.

A combination of these tips can help you in your mobile app marketing strategy and bring it to the top of the apps stores.