The Latest Online Marketing Methods And How To Make Use Of Them

Marketing has rapidly changed its face. Billboards, newspaper ads, TV and radio commercials etc. were the prevalent methods of marketing just a few years ago. However, the idea changed completely as internet flourished. Today, it is more important for businesses to have an online marketing strategy than material marketing. Online marketing gains more attention also because it lets small to big businesses access an international audience. Not to mention, there are many completely free methods of online marketing as well. The fact that you can know the result of your marketing and use analytical tools to make more marketing strategies makes online marketing much more powerful.

Social media marketing has emerged as the most effective and influential means of marketing. All the online social networking, bookmarking, blogging etc. websites constitute social media. Social media is all about interaction and this interaction is not limited to customer to customer interaction. In fact, business to customer interaction is the more important part of online social media marketing. Social media marketing requires businesses to create an image online and become popular by posting stuff that can gain attention of their target audience. The process is more intuitive than technical but it is technical too.

Blogs are more popular in business communities than brochure websites. Blogs are interactive and constitute online social media. They allow businesses to respond to their customers’ queries, interact with them on personal basis and produce content that doesn’t have to be completely sales-oriented in nature. Content marketing means the marketing of content in all possible ways. You could write articles on your business, products and services and distribute them on the internet. You can also do paid marketing. Paid marketing is more affordable for large businesses but small businesses can avail the advantages of using it too.

PPC stands for pay per click and in this marketing campaign your business picks up certain keywords. The search engine ranks your website for these keywords if you are chosen. It all happens through a bidding process. Every time an online user clicks on your website’s link you will have to pay your search engine an amount for that — thus the name pay per click. A recent method of marketing is guest blogging or guest posting. Guest posting is posting your written content on other blogs than yours and then directing traffic from that blog to your website by adding a backlink.

Email marketing is for all businesses. The first thing any business with online presence must do is find an easy and lucrative way of obtaining email addresses of their website visitors and potential customers. These email addresses then go into a database where company can use them for many different purposes — most importantly marketing. Companies can send email about their new promotions, product launches, special discounts, newsletters etc. to their customers. However, a professional looking email program with lots of options for customization, analytics and automated options is greatly needed for a successful email marketing campaign.

Freshmail 6.0 is one name that we can safely mention here for businesses that are looking for a strong and effective email marketing campaign. This particular tool is designed to allow you to create your emails from scratch and add any media in them. Furthermore, it comes with a number of templates to make the job easier for you and analytical tools so you know what’s happening to the emails you are sending. It also has auto-response option on it and every template on it is optimized for mobiles so your emails can effectively target users on smartphones and tablets as well.