Which Food Delivery Services Platform is Best for Restaurants in India
Restaurants benefit greatly from partnering with food delivery services because they take their food business online and allow them to reach a broader customer base beyond geographical barriers. This increases their sales and visibility. Food delivery services also offer marketing and promotion benefits to restaurants. These partners manage everything for restaurants like, delivery, order management, providing a customer base, payments, etc.
There are many important factors a merchant should take into consideration before partnering with a food delivery platform. We will be discussing these factors and which food delivery service fulfils each of them. By the end of this article, we hope you will have a clearer understanding.
Which food delivery platform to partner with according to your goals and requirements
Low Commission, More Profit
If you are a new business owner who is looking to maximise their profits. Then you should look for platforms that charge lower commission rates. Which would allow you to keep most of your profits to yourself rather than giving away a huge chunk of them to your delivery partner.
HathMe is one such food delivery app that charges a commission rate of 20% at most, which is inclusive of GST.
Huge Customer Base
If your priority is to focus on a larger customer base and grow your customer base, then you should consider Zomato or Swiggy. Zomato and Swiggy have been operating on a large scale for many years, and as a result, they have accumulated a huge customer base.
They also operate in major locations throughout the country. So if you are looking to expand your customer base and you also happen to have your restaurant at many locations, then you can partner with Zomato or Swiggy. They also have a huge delivery fleet, which ensures timely delivery.
Free Delivery
Partnering with a food delivery service can turn out to be costly at times. But what if you get great perks like free delivery? HathMe offers free delivery for merchants. Which means merchants do not have to pay the food delivery partner for delivering food to customers.
This will help merchants keep most of their profits to themselves.
Wider Area coverage
Zomato and Swiggy cover a huge area. They operate in almost all cities throughout India. They also have a reliable delivery fleet that delivers on time. Zomato and Swiggy provide real-time tracking and customer feedback options for any complaints or queries. This makes it a favourable choice for customers and helps restaurants improve their services.
Early Payment Release
Imagine making a good amount of sales but not being able to get hold of your earnings for a week or so — so demotivating, right? Here enters the HathMe food delivery service. HathMe functions in such a way that it releases payments only after four days. This is great because you can get hold of your earnings quickly and invest them in something or save them up.
Huge Database
If you have other factors decided and your only concern is learning about your customers’ behaviour and preferences and gaining a deep insight into the current food business market, then you can go for platforms that have a huge number of users and merchants and that have been in operation for a long time.
This will give you a clear understanding of the current trends and, therefore, enable you to tailor your services accordingly. Platforms like Zomato and Swiggy will be suitable for you in this scenario.
Brand Alignment: Partnering with a restaurant that aligns with your values and goals is crucial. Sharing the same values will help you grow easily and spread further. For example, if a brand focuses on quality and your main goal is to offer quality food to your customers, then an alliance of both parties will bring good results.
HathMe is one such food delivery service that focuses on quality and cost-effectiveness.
Delivery Radius: You must choose a delivery partner depending on the areas you want to cover. If your delivery partner does not have delivery agents in your targeted areas, then it would be pointless for you to partner with them.
Quality of Service: The Services of food delivery platforms like HathMe, Zomato, Swiggy, MagicPin, and UberEats are all top-notch for merchants as well as customers. Be assured that this will only help your brand further.
Hyperlocal Delivery: If your restaurants are concentrated in one city or one region, then you can also choose from several hyperlocal delivery services available in your region. One of the benefits of partnering with a hyperlocal delivery service is that they already have a good reputation among the local consumers and form a connection of trust with them.
For example, if you are operating in the Delhi NCR region, then HathMe would be a good hyperlocal delivery service for you.
Interactive UI and UX
If we are speaking in terms of interactive UI and UX, then again, we have HathMe, Zomato, and Swiggy as options. They have a very friendly and easy-to-use interface, along with features like live order tracking, complaint and feedback options, and multiple payment options to ease things out for customers.
Food delivery partner applications with a friendly user interface have greater chances of attracting customers and retaining them.
Low Competition and High Competition
A new food business or restaurant may want to take into consideration that some food delivery partner apps have tough competition among restaurants, while others have comparatively less competition. This is because some food delivery apps have a huge number of restaurants registered on them, while others have fewer. It is suggested that for a new restaurant, a food delivery service that has great potential and provides a scope of growth for new restaurants will be beneficial.
Finally, we can come to the conclusion that although there are plenty of great food delivery services, you will only reap the full benefits of these services if you choose the right one aligning with your goals, location, interests, and investments.
You can try out HathMe food delivery platform by downloading the app from the Google Play Store.
Usefull Links:
https://hathme.hashnode.dev/what-is-quick-commerce-business-and-what-does-it-mean
https://hathme.hashnode.dev/order-delicious-food-online-in-delhi-ncr-from-hathme-app
https://kaimtechworld.com/top-5-quick-commerce-apps-in-india
https://www.launchora.com/story/how-to-find-a-restaurant-for-quick-food-delivery-n
https://havily.com/quick-commerce-the-rise-of-q-commerce-businesses-in-india/
https://xuzpost.com/the-best-food-delivery-services-for-restaurants-india/
https://blogstudiio.com/which-food-delivery-services-platform-is-best-for-restaurants-in-india/