Lane Bryant’s #ImNoAngel lingerie campaign for Cacique.

As humans we often rely on external signals to assess overall well-being. The common perception that a thin person is more healthy than an overweight person remains a modern opinion that is difficult to change. The reality of the twenty-first century is that more people are overweight or obese than ever before in human history. Studies have shown that while weight can have some impact on propensity for certain diseases and earlier death, there are other indicators that those who are overweight, (not morbidly obese) physically fit, and active, enjoy similar health benefits to normal* weight adults. With no significant breakthroughs on the horizon, a majority of people who are currently overweight, will remain so throughout their lives.

Losing weight continues to be the single most common “cure” for improving overall health if a patient is overweight.

BBC News recently ran a story that claimed obesity is reaching crisis levels in Britain, and the NHS are investigating methods of encouraging people to lose weight to improve their health, and to help prevent diseases like diabetes and heart attacks, which take a massive financial toll on the economies of many developed nations. Taken at face value, this seems a positive step in preventative health measures, but, is losing weight the single best answer to improving health outcomes for those caught in the “obesity epidemic?” The latest research seems to indicate the answer is a resounding no, but prescribing weight loss remains the standard of care offered to people whose body mass index (BMI) has tipped above the “normal” range, regardless of overall health, eating habits, exercise participation, or previous efforts at reducing weight.

The new normal.
This is for real approved by the US FDA.

“Willpower and perseverance have almost nothing to do with maintaining a “normal” weight.”

Almost everyone can tell you that to lose weight, one must “eat less, exercise more.” It’s a simple prescription which guarantees results, right? Well, not right actually. Most research being done today finds that there are many factors which have impacted on the changing shape of our waistlines since the 1960s. While it is true that our lives have become more sedentary, and our foods of choice more calorie dense, these factors alone could not have caused the exponential rise in weight gain which has been observed around the world.

The June 2016 cover of Plus Model magazine.

“It is extremely difficult for most people to achieve such high levels of fitness, strength, and yes, thinness.”

Positive role models from Superfit Hero.
Beach body ready: 1. Have a body. 2. Go to the beach.

Partner and Experience Director at Changeist: strategist, educator, writer and designer of critical futures.