A Review on: Google Analytics

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Google Analytics is a “free web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes”. Google launched this service in November 2005 after acquiring Urchin. The service allow users to analyze and understand how customers interact with their website, from where they come from to the purpose of their visit. This application provide the ability for the user to track the traffic of their website. It helps creators or business to discover their strengths, as well as area that they need to improve and modify. The more the company understand and observe the behavior of customers while browsing the website, the more revenue and opportunities can be generated. This app can help amateur companies to observe where their value and position stand, provide advices and ideas for them to develop a better version. In order to figure out how useful is this application, below are some of the Pros’ and Cons’.


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1. Free. All you need is a Google account and you can have access to the standard Google Analytics.

2. Cross platform ability of any Google platform.

3. Accessibility. From your phone, computer, tablet, and other devices

4. Google Analytics provide continuous updates that keep users occupied and able to operate the app in full potential.

5. It also provides a 24/7 support for customer service. There are plenty of YouTube videos available for assistance.


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1. Premium version require high cost.

2. Privacy. Google have the ability to access all your personal information and data that you submitted into the application.

3. Constant training and learning require to run the application at its finest.

4. Limitation toward the goals, which might create an issue for bigger company or website.

Overall, the pros outweigh the cons as we can see above. This show how businesses and other creators can consider using Google Analytics to understand their customers and develop a better version of themselves. However, there are other similar analytics platforms out there, such as Phsycaliytics, Quantcast, New Relic, etc. that you can compare and try it out before deciding on specific one. To wrap this up, these analytics platforms all have the same goal, which is to create a better understand and closer relationship with the customers that the clients is achieving.