Jan 24How To Build Customer Loyalty After the Initial Purchase — Hawke MediaYou got a customer to click “Check Out.” Congratulations! Your customer acquisition efforts paid off. Now what? This is the tricky part. Many e-commerce companies display a thank-you message, send a shipping confirmation email, and that’s it. …Customer Loyalty3 min read
Jan 19How to Place a Google Analytics Pixel (3-Step Tutorial) — Hawke MediaTracking user behavior and data on your site is imperative to running a successful digital business. Google Analytics is a free data analytics platform that lets you measure all kinds of data related to your web traffic and user behavior on your site — like time on site, bounce rate…Google Analytics5 min read
Jan 18How To Become an Ethical CEO: On Motivation and Marketing with Erik Huberman — Hawke MediaErik Huberman, CEO of Hawke Media, founded the full-service marketing consultancy firm nearly a decade ago with the goal of making it easy for business owners to outsource any level and any aspect of their marketing and eCommerce campaigns, from strategy to execution. …Marketing6 min read
Jan 156 Movies to Watch and 5 Books to Read to Honor MLK Day in 2022 — Hawke MediaAs the U.S. is set to celebrate the life of MLK, you can honor his legacy by commemorating the sacrifices that have been made for our current civil liberties. More than simply reading a biography, you can watch films or read books that serve to capture his legacy. Below, we’ve…MLK4 min read
Jan 12Health & Wellness: Year-Round Marketing Ideas — Hawke MediaWhen you’re in the health and wellness industry, New Year’s is arguably your most essential marketing window. …Health5 min read
Jan 10Manage Your List Using Email & SMS — Hawke MediaHave you emailed your new contacts yet? Marketers might want a breather after the winter selling season concludes, but the moment the boxes and gift wrap are thrown out is the perfect time to start nurturing new leads using email, SMS, and more as part of a lifecycle marketing strategy. …Email Marketing4 min read
Jan 7Facebook Ad Automation: 5 Essential Automated Rules — Hawke MediaIf you’re an e-commerce brand, Facebook advertising will probably be one of the biggest paid marketing channels you use to grow. After all, Facebook is still the most popular platform for social media marketers, used by 93% of brands — compared to Instagram, in second place at 24%. There’s a…Facebook Ads6 min read
Jan 5How To Prepare Your Brand for Social Influencers | Hawke MediaAre you interested in creating and implementing an influencer marketing strategy? All you need to do is find someone with a large social media presence and authority in their field. Use their reach to spread information about your products and services. And watch your sales skyrocket. How hard can it…Social Media Marketing5 min read
Nov 22, 2021CBD Advertising: 6 Powerful Ways to Promote Your CBD Brand | Hawke MediaSince the passage of the Farm Bill in 2018, which legalized the production of hemp for the first time since 1937, cannabidiol (CBD) has become one of the hottest trends in consumer goods. From topicals and gummies to sports drinks and tinctures, CBD has spawned a $1.9 billion industry in…Marketing6 min read
