He is in an unfortunate of a situation as you are yourself. He can never achieve the ultimate macho ideal (successful, rich, muscular, tough, always young, pretty women worshiping him…). He may not even like the idea. But he does not see any other way. He believes that these things are expected of him and the cost of not even trying is rejection. Before he can change, he needs to realize that every man has a feminine side, and that getting in touch with it does not mean rejection from the society.