Sep 18, 2020Comms in the time of CoronavirusDelighted to feature with the brilliant Christine Armstrong on her weekly Vlog. We chatted tone of voice, messaging — and hand-sanitiser in this highly topical and even more highly amusing vid. Enjoy 😊 https://www.armstrongpartners.co.uk/episodes/your-corona-commsTone Of Voice1 min read
Mar 1, 2020Content marketing, Apple styleAh, the Apple Store. All white space and shiny surfaces… *stroke, stroke* At one table stands a man with a battered and bashed iPad screen. At another, eight ladies with tight white curls and powdery cheeks sit in a u-shape and giggle as they attend a training session. And at…Copywriting2 min read
Mar 1, 2020Why industry jargon is a risky business for your businessHere’s a random thing — and it links industry jargon to dentistry, so please bear with. My whole face hurts. It really, REALLY hurts. Even the drugs with the red warning stickers on that say ‘Warning: May Cause Addiction’ don’t really touch the pain I’m in. …Copywriting5 min read
Mar 1, 2020How this 3-letter word can triple your response rateDo you send emails from your business? Have a website that asks prospective customers to get in touch? Send direct mailshots? Are you frustrated by the low response rate? Consider this. Have you ever been to a party and found yourself standing next to the one person who just won’t…Copywriting2 min read