CONTENT CREATION | MARKETING
9 Crucial Visual Content Marketing Stats You Need to Know (And Why It’s Important for Content Creators)
Visual images, infographics, and videos can increase engagement, shares, and profits
2 min readAug 22, 2022
“There can be no words without images.”
— Aristotle
If you’re a content creator, you must realize:
Visual content increases engagement across all content types.
Our brains are wired for visual information and process images in less than 1 second.
Your content is basically invisible if you don’t use some type of visual to help your audience notice and engage with your content.
Here are 9 reasons why visual content matters to all types of content:
- Blog articles with at least 1 image get 94% more views than those without images.
- Articles with 1 image every 75–100 words were shared twice as much as those without. (Buzzsumo)
- In content marketing, infographics are the 4th most used type of content. (HubSpot)
- People follow directions with text and images, 323% better than text alone. (W.H. Levie, H. Lentz)
- Tweets including a video get 10 times higher engagement, than those without. (Twitter Business)
- Facebook posts with images have 2.3 times more engagement than those without. (Buzzsumo)
- Video is the most successful type of content, at 37%. (Semrush)
- Articles with videos get 83% more clicks than those with no videos. (Semrush)
- 78% of people reported that watching a video about an app or software, convinced them to purchase or download it. (Wyzowl)
Have you considered using more visual images in your content or for marketing purposes?
Thank you for reading and take a look at these articles, with more tips for content creation:
I would love to connect and learn about visual content creation ideas and their impact on your business.
Read this post and more on my Typeshare Social Blog
