For those of us for whom design is a component of, but not our lives, curation helps us create a focus point, a mood board, to immerse ourselves in the creative thought process.
I imagine for those who eat, breathe, and dream design 24/7, bringing order to pin boards is a way to bring order and calm to unavoidable creative disorder.
For type A people and control freaks, the need is obvious.
All that said, the most important point of the original essay is that Pinterest, like many very successful brands, routinely place tall barriers between themselves and the users they milk for revenue.
Like Washington elites, Internet giants don’t see us as customers, but as a necessary evil they put up with to create revenue streams. Any “enhancements” they apply to their code are usually about maximizing revenue per user not enhancing user experience. After all, if you really want to improve the user experience, you have to actually interact with users, not study site traffic reports.
I offer xfinity as an easy example. For three days last week I attempted to watch a current blockbuster movie on line. The video file is corrupted in some way and it’s unwatchable. Somebody like xfinity offers a simple way to report viewing issues, right? Uh, nope. Yeah you can complete a generic comment form, but file integrity or commercial insertion issues aren’t even an option. It’s not an oversight for a multi-billion dollar company, it’s deliberate.