#1 creates an identity
In a market full of offers, packaging design promotes personality and differentiates from its competitors.
After all, a product without identity it’s just another one in a sea of possibilities.
#2 strengthens the brand
The packaging is an extension of how the brand presents itself and interacts with the consumer, which makes it an important marketing tool in the sales channels.
#3 assigns value
"The first impression remains."
The packaging is what attracts at the time of purchase and contributes to the real perception of the product’s value, which goes beyond its price.