Sharing Best Practices: Cumberland Marketing

Cumberland Marketing in Kingsport has strong relationships with their many health-conscious clients, which include the YMCA, Healthy Kingsport and several local health departments. Inspired by their clients, worksite wellness had already become part of their culture. Adopting Healthier Tennessee’s Small Starts ® in their workplace was a smart way to gain recognition for what they were doing and provided motivation to step up their game.

Cumberland Marketing became a Healthier Tennessee Workplace in 2015 with multiple Small Starts already under their belts and had achieved 20 Small Starts by the end of 2016. They are a 100% tobacco-free campus, and as a gold-level live Sugarfreed pledge holder, they do not sell, provide, or promote sugary drinks in their office. Cumberland Marketing has adopted the moto “life is sweeter without sugar”.

As a focused and passionate marketing company, their biggest health concerns for employees were stress and having a sedentary work environment. To address that, alternative workspaces with standing desks and “make time to move” initiatives were created. These initiatives encouraged employees to get up, walk around, and clear their minds, which were important additions to the wellness activities they already had in place.

Under the leadership of Chris Bowen, the company’s owner and worksite wellness champion, Cumberland Marketing maintains a commitment to health inside and outside of their four walls. They are a corporate sponsor of Healthy Kingsport and have the strong participation of employees and their families in Healthy Kingsport’s Walk for Wellness Expo and Family Fun Ride bike events.

Their commitment to a culture of health has paid off with employee performance, retention, and recruiting, according to Vicki Casenburg, the firm’s Health Improvement Director. Through their involvement in their community and general word of mouth, Cumberland Marketing’s reputation as a healthy, creative company, has allowed them to secure top-notch employees who are loyal and thrive.