Originally written for Hearst Bay Area by Shana Haynie.
We’ve all received a transactional email before.
They’re messages that a business is required to send to facilitate a transaction as requested by the receiver.
At its core, nothing sounds more mind-numbing than receiving an automated, operational email from a company.
But this unexciting communication can be anything but when done well.
In this post, we’re going to explore how you can use transactional emails to improve brand trust, delight recipients, and actually drive more revenue for your business.
Remember: there is a huge opportunity to connect your audience with your brand in every message you send to them, so don’t waste it by being generic. …
Originally written for Hearst Bay Area by Janine Perri
Your company website isn’t only a place where potential customers find information about your products and services; it’s also a cornerstone of your marketing strategy.
When you have robust search engine optimization (SEO), your website helps your business get discovered through Google searches for relevant keywords.
But if your website’s structure is too complex to navigate, your customers-and Google-are likely to prioritize your competitors instead.
That’s why it’s essential to analyze the architecture of your website early-and often-to make sure it’s going to generate the most traffic through search.
But what exactly makes for a strong website architecture? …
Originally written for Hearst Bay Area by Kendra Losee
It’s no surprise that digital video is bigger than ever.
Even before the coronavirus pandemic began, people were spending a lot of time with digital video.
According to an eMarketer report, in 2019, users spent an average of 1.7 hours per day watching videos. As of March 2020, a majority of users in every age group reported that they had increased their consumption.
Digital video isn’t going anywhere, and by 2022, it’s likely that folks will be spending 130 minutes per day watching online, so isn’t it time you started leveraging it for your cannabis brand? …