Originally written for Hearst Bay Area by Shana Haynie.

We’ve all received a transactional email before.

They’re messages that a business is required to send to facilitate a transaction as requested by the receiver.

At its core, nothing sounds more mind-numbing than receiving an automated, operational email from a company.


Originally written for Hearst Bay Area by Janine Perri

Your company website isn’t only a place where potential customers find information about your products and services; it’s also a cornerstone of your marketing strategy.

When you have robust search engine optimization (SEO), your website helps your business get discovered through…


Originally written for Hearst Bay Area by Kendra Losee

It’s no surprise that digital video is bigger than ever.

Even before the coronavirus pandemic began, people were spending a lot of time with digital video.

According to an eMarketer report, in 2019, users spent an average of 1.7 hours per…


Originally written for Hearst Bay Area by Bella Mello

A great email campaign can go a long way for your business.

Email marketing has been around for quite a while, and it’s not going anywhere anytime soon.


Originally written for Hearst Bay Area by Prateek Keshari.

Many digital interactions offer us convenience but are lacking in actual human connection.

A company might offer a perfect solution to the customer’s pain point, but the interaction feels impersonal and doesn’t leave much of an impression.

These days, solving your…


Originally written for Hearst Bay Area by Shana Haynie.

So, you’ve decided to add some video content into your marketing mix.

But how can you tell if it’s helping you achieve your business goals?

Video marketing, like most other forms of content marketing, is an expensive habit.

You need a…


Originally written for Hearst Bay Area by Stacy Zolnikov

The swarm of interested parties vying for attention, combined with the multitude of communication platforms, devices, and channels, has left us with a short attention span as well as fatigue. …


Originally written for Hearst Bay Area by Alex Gurevich

We’ve discussed the importance of programmatic advertising before, and how it is a more efficient and effective way to reach your target audience.

We briefly covered whether or not Google Ads is considered programmatic (yes, but it’s complicated), so this topic…


Written for Hearst Bay Area by Janine Perri.

If you’re like most marketers, you probably rely on email marketing as a significant part of your overall strategy.

After all, ROI for email marketing is higher than any other digital marketing channel.

But how do you know that your emails are…


Written for Hearst Bay Area by Bella Mello

When you’re optimizing your web presence for search, there’s a lot to keep track of.

It can take time to improve your ranking — think marathon, not sprint — and there are factors out of your control, such as changes to search…

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