Heather Muse – Medium

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Known teams up with USC’s Annenberg School

Known Los Angeles welcomed students from USC to explore how data science and consumer intelligence help creative marketers win like never…

2 min readJun 23, 2022

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Known Studios presidents Mark Feldstein and Brad Roth pose with USC Annenberg students during a visit to Known’s Los Angeles office.

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3 key insights on employee wellness

As the calendar flips from May to June, Brittany Biggs and Loren Miller of our Talent team look back on Known’s first Mental Health…

4 min readJun 3, 2022

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A photo of Known employees sitting on fitness mats as they attend a guided stretching session as part of Mental Health Awareness Month.

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Getting to Known You: Valerie Gono, Data Scientist

This former petroleum engineer has gone from shaking things up studying earthquakes to unscrambling data about plant-based eggs.

4 min readMay 23, 2022

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A photo of Known data scientist and media buyer Valerie Gono in a hardhat

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Getting to Known You: Sam Karasik, Director, Data Science

Sam’s interests span from the Scottish Highlands to ‘chunky’ social science problems and the Fast and Furious cinematic universe. Meet one…

6 min readApr 11, 2022

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A photo of Known Director, Data Science, Sam Karasik

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The More You Known: Fran Hauser, the ‘Fairy Godmother of Networking’

Digital media’s “nice girl” explains why you need to spend one hour of your week ‘heads up’ from your computer, meeting someone new.

7 min readApr 7, 2022

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A photograph of author, investor and keynote speaker Fran Hauser standing in front of a bookcase.

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Known.is

Getting to Known You: Leah Butler, Manager, Advanced Analytics

Social science can explain crime as well as inform brand campaigns. We learned more from Known’s resident criminologist.

5 min readMar 30, 2022

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Leah Butler stands in front of a screen that shows her doctoral dissertation, “Modern Day Racism: Examining the Relationship Between Minority Threat and the Racial and Ethnic Typification of Crime.”

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Known.is

Getting to Known You: Susan Hoxie, SVP, Strategy

Known’s new B2C strategy lead is enamored by data and an online course connoisseur with a mile-long reading list.

4 min readFeb 22, 2022

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A cup of coffee sits on a table with a pile of books, one open book, and a vase with flowers.

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Known.is

One factor can predict a campaign’s success — it’s not what you think

Known’s Chief Technology Officer Nathan Hugenberger explains the art of data science and why it’s crucial to optimizing your creative work.

3 min readFeb 2, 2022

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One factor can predict a campaign’s success — it’s not what you think

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Heather Muse
in
Known.is

When ‘Average’ Means ‘Exceptional’

Known‘s Karen Graf on the different ‘flavors’ of strategy and why even with great data, planning will always need a human touch.

4 min readJan 21, 2022

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When ‘Average’ Means ‘Exceptional’

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Heather Muse
in
Known.is

Making mental health treatment routine to ease stigma and improve your life

Known’s new campaign for Talkspace showcases therapy for moments big and small.

3 min readJan 6, 2022

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Making mental health treatment routine to ease stigma and improve your life

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Heather Muse

Heather Muse

Editorial Director at Known. Previous roles at USAToday/Reviewed, Dataminr, Fortune and others. Avid knitter. Learning to sew. Cat lady. Bay Stater in NYC.

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