70 Sustainable Startup Ideas

Heather McWhorter
5 min readAug 22, 2021

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Environmental Problem Solving through Entrepreneurship

If you are considering starting a business, consider either solving sustainability issues with the business or adding sustainable concepts to the new business. Combining the power of entrepreneurship with the complexity of environmental issues is bound to have great results for us all. In fact, sustainable startups can take on issues in:

- Climate change

- Air pollution

- Energy consumption

- Plastic-related waste/pollution

- Energy efficiency

- Waste related to consumer materials

- Locally sourced foods or farm-to-table

- Renewable/alternative energy

- Water pollution

- Help others to reduce pollution

- Green building design

- Sustainable aquaculture

- Wildlife conservation

Are you still looking for a sustainable business idea or interested in refining your business idea? Below are some sustainable business ideas as a starting point. The ideas are listed in general categories of environmental issues they might address. Start here and keep innovating — ideas are endless, particularly when technology advances such as apps, software, and artificial intelligence (AI) are incorporated to scale the ideas.

Credit: Marat Mazitov (Unsplash)

Air pollution reduced and/or climate change slowed

1. Bike and scooters as alternative to auto transportation — sell, rent, repair, refurbish

2. Car sharing program

3. Efficient stoves for cooking in developing countries

4. Electric car dealership

5. Carbon offsetting (trading incentives may include planting trees, distributing green products, updating inefficient manufacturing facilities, or capturing methane)

Credit: Artificial Photography (Unsplash)

Reducing waste (including plastic) related to consumer materials

6. Composting business

7. Sustainable kids toys

8. Used book store

9. Consignment (clothing) store

10. “Upcycled” furniture/antique store

11. Refurbish/recycle old and unused technology for resale

12. Other secondhand retail store

13. Reusable water bottles

14. Shipping crate offices

15. Recycling inventions

16. Reusable takeaway food containers

17. Reusable grocery bags

Credit: Science in HD (Unsplash)

Non-renewable/carbon-based energy use reduced

18. Geothermal installation

19. Solar panel installation

20. Solar hot water systems

21. Solar pool heaters

22. Production and sale of biofuel

23. Wind power installation

24. Geothermal technology development

25. Solar panel technology development

26. Biofuel development

27. Windpower technology development

Energy use reduced

28. Green app developer with a focus on energy use reduction

29. Sell energy efficient products such as lightbulbs

Credit: Cam Morin (Unsplash)

Reduce hazardous materials in consumer products

30. Sustainable spa or beauty salon service or products

31. Handmade all-natural organic products

32. Green florist

33. Green housekeeping services

34. Sustainable cleaning materials

35. Green products online store

36. Green pest control

Locally-sourced foods or farm-to-table

37. Sustainable food supplier to restaurants and organizations

38. Organic catering

39. Solutions for small space gardening

40. Raise and sell pollinators such as bees

41. Vermicomposting

42. Sustainable farmer

Increase recyclable content of products

43. Sustainable fashion design or handmade clothing with recycled fabric

44. Use of recycled glass in products (for example, glass blowing)

45. Start a post-consumer recycling business and used the materials collected to make other products (for example, paper, cardboard, aluminum)

Credit: Milivoj Kuhar (Unsplash)

Green building

46. Sustainable building/construction materials

47. Responsible landscaping materials or consulting

48. Green remodeling

49. Green architecture consultant for new buildings

Sustainable aquaculture

50. Local seafood processing and distribution

51. Drug-free fish treatments

52. Automatic feeders

53. Fish farm design and construction

54. App to track source of seafood

Improved drinking water

55. Purified drinking water systems for developing countries

56. Sell residential water systems such as reverse osmosis

Help others to be sustainable

57. Sustainable event planning

58. Eco-consulting

59. Energy efficiency or clean energy consulting

60. Business services (e.g., marketing and advertising) focusing on sustainable businesses

61. Energy auditing

62. Green app developer

63. Green financial planning

64. Sustainable business venture capitalist

Increase environmental awareness

65. Using ocean plastic or recyclables in art to increase awareness

66. Eco-travel planner

67. Education about environmental impact of daily activities and decisions

68. Green blogger

69. Sustainability podcaster

70. Environmental YouTube channel

Tools to get started

If you are fired up and want to start exploring business ownership NOW, check out these three books. Although the books are not specific to sustainable startups, they will help you to begin to form your idea into a business model.

The Lean Startup: How Today’s Entrepreneurs Can Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries — This book is used as a great guide to understand startups and the concepts are used throughout entrepreneurial ecosystems. The primary concept is that most startups fail (true), but the failures are preventable. It helps the reader to get started with mini-experimentation with their customers rather than spending a lot of time and money on business planning and building products and services that customers may not be want.

The Conquer Kit: A Creative Business Planner for Women Entrepreneurs by Natalie MacNeil — I recently finished this book, which I came across in a local bookstore. Although it does not delve into the specifics of starting a business, it is definitely inspirational and gives you tools to start organizing your thoughts about the business and how to make money implementing your idea.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur — This book describes different business models from “business model canvas” templates that help to get your ideas into a business model that will generate revenue and meet customer needs.

There are great free online resources for starting a business as well. Your first stop should be the U.S. Small Business Administration (SBA) website here.

Help to spread the word about sustainable startups

Did I miss a sustainable business idea? Do you have additional information to share? Please comment below.

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Heather McWhorter

www.heathermcwhorter.com

@Heather_McW

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Heather McWhorter

Heather empowers individuals and communities to prosper through entrepreneurship, innovation, and sustainability. More at www.heathermcwhorter.com.