Record-Breaking Super Bowl Audience Drives Sale of Ads

Super Bowl 50 is approaching fast, and slots for television ads are in high demand. We are all accustomed to watching the best commercials from a variety of companies during the Super Bowl. The Super Bowl’s viewership breaks records almost every year, pushing advertisers to create the funniest, the most creative and appealing ads to try and capture this massive audience. Some viewers tune in just for the ads, which speaks to the quality of entertainment generated every year.

Super Bowl 49 made history last year, by having an audient of 114.5 million viewers. This made Super Bowl 49 the most watched TV show in history. Television ads sold at an average of $4.5 million a spot, and this was just for a 30 second spot. The spots may be short, but most companies have been able to take advantage of this 30 second spot and come up with very creative commercials. Doritos has always been one of the prominent brands to come up with a creative television ad that have people buzzing about it the following day.

Now ask yourself this question, would you pay up to 5 million dollars to have your television ad to show during the Super Bowl? Most people who don’t know much about television ads, would think that’s an insane price to pay. However, according to the president and CEO Les Moonves of CBS, companies are happy to pay that much for a spot during the Super Bowl. Moonves saw an opportunity in the high demand for television ads during the Super Bowl. He wised up and decided to hold spots up until a couple hours before the game starts, to maximize the value for each spot. Moonves seems confident these spots will sell out because of the success rate they’ve had in the past.

As long as the NFL (National Football League) exists and continues to grow viewership, I believe television ads during the Super Bowl will continue to increase in price. If major companies have been willing to pay enormous amount of money now for television ad spots during major events, I can only imagine how much companies would be willing to pay for a spot later down the road.

To read more about Super Bowl ad sales, click here.