I have to say that I respectfully disagree with the main points made in the article. If there’s anything that the Trump era has taught us, it’s that shaming the people who hold intolerant or offensive viewpoints is not the solution and only results in upsets such as the most recent election. I liked the minimalist vibe of the video in stark contrast to the Pepsi ad. Without all the bells and whistles, and using real people instead of actors, it allowed us to focus entirely on the message and the authentic interactions that took place. I think the only way to learn and grow as a more unified society is to develop the capacity to listen to each other where we’re at. That’s precisely what the Heineken ad did. It didn’t excuse or condone bigotry or intolerance; it merely said, this is how it is right now. It provided a beautiful space for some of these people to have perhaps their first non defensive, authentic interaction with the “other side” instead of remaining in their bubble. Although the ad didn’t show the outcome of the discussions, my guess is that new friendships were made and a shift in opinion happened for a lot of the folks who participated. To me, that’s the kind of progress that will get us to the kind of society we want.
P.S. — Does the title of the article set readers up for respectful discourse? It seems a bit ironic to me.