Not only are these ad campaigns helping reform the hegemonic ideology of female beauty standards, but this is also great advertising for Dove and Aeries. First of all, people like us who are excited to see these pro-different-body-type commercials will share it with our peers and have positive things to say about it. I repost these body positive commercials even though I know it’s free advertising for them simply because I want to share my support for their message.

Also, it makes sense that women who see models that reflect themselves would be more inclined to buy that product. I would be more inclined to buy clothing online if I knew what it looked like on someone with a similar body type as mine.