The work is often fuzzy. It’s subject to circumstance and nuance and influenced by phenomena that are difficult or impossible to measure. The result is that the work often produces an informed perspective on how some people use and feel about very specific things rather than The Truth About How All People Use And Feel About All Things.
Embracing Uncertainty in UX Research
Matt Gallivan
45414
Really enjoyed this article & perspective — can I just add, the “fuzziness” is part of what makes UX research so fascinating.