No more excuses, fellas: Free the Work debuts its platform to get diverse creators hired in Hollywood

Director Alma Har’el disrupted the ad world with Free the Bid, a searchable platform of women directors. Now she’s going to diversify entertainment.

(Left to right) Top row: Pamala Buzick, head of partnerships; Alma Har’el, founder; Emma Reeves, executive director. Bottom row: Danielle Boyd, Tara Aquino, Chloe Coover, Mya Dodson, Hannah Bombelles. [Photo: courtesy of Emma Holley]
(Left to right) Heat Waves cofounders: Melissa Gore, managing director; Maura Cottle, creative director; and Melissa Bennett, technology director. [Photo: courtesy of Emma Holley]
(Left to right) Floria Sigismondi, Zainab Johnson, Alma Har’el, Riz Ahmed, Jen Salke, and Karyn Kusama at Neuehouse Hollywood where Free The Work has been based since January 2017.

A women owned design and technology studio based in Los Angeles. We create brands, digital products and services. heatwaves.co