At DevGuild: Enterprise Security, we learned that security has become more and more of a revenue driver for startups. As a result, investors are taking an interest in how the companies they invest in are doing to ensure that their products, user data and teams stay secure. …

Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team focus on a user profile that will yield the most success across sales, marketing, and product initiatives. But personas are can be hard to nail down. …

A well-run SaaS Proof-of-Concept (POC), paid pilot, or trial period can be the key to capturing and converting prospects, especially as you move upmarket. But POCs can be challenging to execute well. During a session on founder-led sales tactics, Mitch Morando shared how early-stage teams can execute more successful POCs…

Building on a major cloud provider’s platform doesn’t make you secure. In this session from DevGuild: Enterprise Security conference, security leaders from Cisco, HashiCorp and Cisco Meraki join moderator Ody Lupescu of Ethos Life to cover the core tenets of modern cloud infrastructure security, including robust identity and access management…

In a members-only session with SaaS sales leader Mitch Morando, Heavybit member companies learned how to kick off founder-led sales initiatives. Of course, one of the essential components of closing your first few deals is identifying and capturing the attention of the right prospects. …

Setting OKRs can help your team stay aligned and focused on common goals, especially as the organization grows. But formal goal setting can be surprisingly challenging to pull off, and many organizations struggle to get started. To learn how early stage teams can kick off an effective OKR program, we…

Technical startups sometimes believe that they don’t (and won’t ever) need a sales team. But if your aspirations include selling to enterprise customers, you’ll eventually need someone who has the skills to take you there. …

Security initiatives are important for the long-term health and success of any organization. Unfortunately, security teams often end up saying “no” to a lot of things, which can make security feel more like a blocker than an enabler. In a recent episode of The Secure Developer, Peter Oehlert, Sr. Director…

There are a lot of great things about building distributed teams, including tapping into fresh pools of talent to help you build a better team, faster. It’s not surprising that many teams are embracing this model as they grow. But distributed teams have their own challenges. …