PinnedHector Linares9 Tips To Write Engaging Content on Social Media for Business OwnersIn 2019 I won an award for Best Content of Value for my IG account @halvwriting and two years later, I became CMO for a multi-national…Aug 27, 202314Aug 27, 202314
Hector LinaresTop 3 Mistakes Brands Make When Crafting Marketing MessagesWhen crafting compelling marketing messages for your target audience, simplicity is key.1d ago1d ago
Hector LinaresGoogle Ads vs. Meta Ads: Which Platform Is Right for Your Business?A common question I get is whether a company should advertise its products or services on Google Ads or Meta Ads (Facebook and Instagram)…2d ago2d ago
Hector LinaresSuccess Hides In The Boring WorkSuccess is often portrayed as an overnight achievement, reserved only for the gifted among us. But nothing could be further from the truth.5d ago5d ago
Hector LinaresHow to Win Customers by Speaking Their LanguageDavid Ogilvy, a British advertising magnate and considered the father of advertising, famously said: “I don’t know the rules of grammar. If…6d ago6d ago
Hector LinaresWhy Chasing Trends Won’t Build a Sustainable BusinessIn 2023, I started posting daily on X to build an audience for my solopreneur business.Sep 2Sep 2
Hector LinaresUnlocking Creativity Through Unlikely ConnectionsCreativity is an ancient art that has always seemed mysterious to many.Aug 28Aug 28
Hector LinaresWhy Boredom Might Be Your Secret WeaponScheduling ‘boring time’ in your day is as important as scheduling hours of productive work.Aug 27Aug 27
Hector LinaresHow Nurturing Leads Transformed Our Sales: A Case StudyLead nurturing e-mails are a type of e-mail sequence sent to potential customers who have shown interest in your product but haven’t made a…Aug 26Aug 26
Hector LinaresThe Storytelling Behind PricingPricing is not just what you earn from your goods or services; it’s as much a marketing asset as your logo or brand messages.Aug 21Aug 21