The birth and life of Hedvig

…with 10 times happier customers than the industry.

As a child, I didn’t exactly dream about working in insurance. And in some ways, I’m still getting used to it. But if you happen to see injustice, you have an obligation to do something — I think my younger self would agree with that.

My journey with Hedvig started in 2017 while working as a management consultant at McKinsey. I was tasked with completing a cost efficiency project for a large insurance company; and even though I knew almost nothing about insurance, I could feel that something wasn’t quite right.

I…