The birth and life of Hedvig

…with 10 times happier customers than the industry.

As a child, I didn’t exactly dream about working in insurance. And in some ways, I’m still getting used to it. But if you happen to see injustice, you have an obligation to do something — I think my younger self would agree with that.

My journey with Hedvig started in 2017 while working as a management consultant at McKinsey. I was tasked with completing a cost efficiency project for a large insurance company; and even though I knew almost nothing about insurance, I could feel that something wasn’t quite right.



Hedvig is a new approach to insurance. It’s about freedom and being ok with your life, no matter what happens to you.

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