Introduction of ‘Social contents curation’
1. Start of social curation
‘Pinterest’ is called Magic Startup in Silicon Valley. Pinterest was launched in March 2011 and is the web service that has achieved the fastest monthly number of visitors in history. Pinterest, which has a tremendous growth rate, is a representative service of social curation.
Social curation or digital curation refers to services that can selectively screen, preserve, collect, and manage digital content. It is a service that selectively arranges information and contents that are necessary for me. Social curation became natural as information and content surplus required information screening.
The overuse of content made users feel pollution of information and social stress, and it brought big data problem to individual as well as individual. Beyond the age of overcapacity, we expect that content will explode in the future. At this point, curation will be the key solution to select only the content and information you want.
Curation is a product that reduces user’s time consumption by efficiently selecting information and contents. Of course, curation, such as screening, requires a subject called a curator, just like a blogger. However, now that SNS has appeared, anyone can become a social curator and share their information.
2. Effect of social curation
Curation services offer new marketing channels. In recent years, we have been able to exchange information with each other, focusing on hobbies and interests, beyond friendship and communication that have been characteristic of SNS. In this regard, the growth of social curation services is gradually decreasing the influence of mass media, which is the only company-led information distribution.
As the amount of information gradually increases and the producers of information become diversified, information that is provided by reliable ‘experts’ or acquaintances ‘curators’ is shared through social network services, and information that has been verified with its importance and reliability And consumers are increasingly reliant on products. In other words, while the importance of mass media has diminished due to the diversification of information distribution channels, there is an increasing tendency to supplement the information gap caused by this by the reliable explanation of social networks.