I’ve Got a Problem With This Post-Content-Everyday Strategy

It’s making us produce junk.

So, as you can read in my bio, I’m currently a student. Outside of the classroom, I consider myself a student still. For example, what do you think I come to Medium for everyday? 100% to learn. But in both of these spaces, I’m consistently faced with a concept that drives me up-the-wall-nuts.

PRODUCE NEW, FRESH, ORIGINAL CONTENT AS IF YOU WERE A NEW-FRESH-ORIGINAL-CONTENT-PRODUCING MACHINE!

Insert eye-roll here. Original and interesting content cannot be produced on command. It just doesn’t work that way.

There is such a ridiculous amount of information out there to sift through and next to none of it is useful or relevant or sometimes even truthful. Personally, I’m convinced this epidemic of crapola content comes directly from the pressure to constantly put out something to catch people’s attention. That’s always the challenge in school – they say it right to your face.

Write a great paper, you’ll get a B at best. You want an A? GIVE US AN ORIGINAL THOUGHT.

This command has produced some seriously bogus papers, in my opinion. That’s the same challenge here in the blogging world. As a new blogger, I’ve been doing my research on what a successful blogger looks like and I keep reading over and over again «put something out everyday» and I just can’t help but think it’s ridiculous. It’s pretty impossible to post quality content every day. It also seems to be why so many people keep writing about the same thing over and over again. (And why, like my teachers, they get a B from me.)

The problem, again, is that original thought cannot just simply be produced. Further, original thought is becoming more and more scarce as more and more ideas are produced. When reproduction of thought is no longer acceptable, people become desperate and, in many cases, just start making crap up. This is no bueno.

It really just boils down to there being two schools of thought on this, I suppose: quality or quantity. My thinking is that if you don’t have something quality to put out there, why force it? Don’t get me wrong, I think you should still force the writing process, as that is likely how you’ll come across your unique idea. But if you don’t have something original or that you’ve found personally helpful yourself, why are you putting it out there? Just to meet some quota? Just to add to the noise?

Personally, I think we’d all be better off if we removed these self-inflicted quotas and thought of ourselves as magazine editors. We might get a lot of submissions from our brain, but as editors we must filter out the crap and only publish the quality content. Just a thought.


Thanks for taking the time to read my article. If you enjoyed it, please share the love with a few claps. If you didn’t enjoy it at all or disagree or think I’m as a good as a mocktail, please do share. Maybe our conversation will produce something original and useful. :)

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